Latin America Big Data Analytics Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 7.84 Billion |
| Market Size (2029) | USD 13.01 Billion |
| CAGR (2024 - 2029) | 7.67 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Latin America Big Data Analytics Market Analysis
The Latin America Big Data Analytics Market size is estimated at USD 7.84 billion in 2024, and is expected to reach USD 13.01 billion by 2029, growing at a CAGR of 7.67% during the forecast period (2024-2029).
- The growing number of internet users and the rising popularity of data-intensive applications driven by video streaming, cloud computing, and emerging technologies highlight the importance of big data analytics. Data consumption has surged due to the widespread use of applications such as video streaming, online gaming, and virtual reality that require fast and reliable connections for an optimal user experience. Further, the adoption of cloud computing services is expanding rapidly across industries. Cloud-based applications might require high-speed connectivity to access and process data stored remotely.
- The need to increase business efficiency and the expanding use of the Internet of Things (IoT), big data, and software-as-a-service (SaaS)-based analytics in numerous end-user industries like banking, financial services, and insurance (BFSI), sports, retail, manufacturing, and healthcare can all be linked to the expanding data analytics business.
- Big data analytics play a significant role in businesses because they enable them to manage, organize, and streamline massive datasets in real time while enhancing their decision-making capacity. Additionally, a key goal of big data and business analytics is to assist organizations in strengthening their regional marketing campaigns by assisting them in better understanding their target audiences and customers. Therefore, the growing innovations in the region significantly contribute to the market growth rate.
- The outbreak of the COVID-19 pandemic revealed the negative impacts of uncertainty on decision-making processes and markets. There are significant opportunities in the current post-pandemic recovery in this transition. At the time point when market participants started to receive real-time information about the situation, the energy markets began to ease. This is one scenario where Big Data can be used to amplify information to various stakeholders to prevent panic and to ensure market stability and security of supply. To address these changes quickly, companies needed to adopt or capitalize on their business intelligence strategies through agile risk management, artificial intelligence systems, and data analytics to help make informed decisions to enhance business operations amid COVID-19.
Latin America Big Data Analytics Market Trends
IT & Telecommunication Sector to Hold Significant Market Share
- The IT and Telecommunication sector in Latin America has undergone significant digital transformation in the past few years with the growth in the adoption of advanced technologies, such as AI, ML, IoT, Cloud, etc., to streamline business processes and operations. This has resulted in exponential growth in data generation from various connected devices and sensors. This has significantly increased the demand for big data analytics solutions to gain vital insights from big data to enhance customer experience, network optimization, real-time operational analysis, and data monetization.
- Further, data generation from the IT sector has witnessed substantial growth in the past three years, primarily governed by IT businesses' increasing focus on boosting productivity and efficiency by adopting advanced technologies and migrating their businesses to the cloud. This has increased the demand for advanced big data analytics solutions to generate valuable insights, hidden patterns, correlations, and market trends from the large volume of data generated.
- The growth in 5G deployments in Latin American countries, more prominently in Brazil, may further boost the demand for big data analytics solutions for telcos. The explosion of 5G data allows Telcos to understand individual subscribers' behavior. It can provide access to data consumption patterns, web browsing habits, mobile application use, location data, and so on. These insights can help telcos devise effective promotions and ad campaigns, resulting in better customer experience, reduced churn, and more revenue.
- Further, the 5G technology will also significantly boost data volumes from various sources like the Internet of Things, video streaming, and social media platforms. New possibilities for collecting and analyzing data will emerge from the strategy to manage 5G and Big Data. It will greatly impact the various businesses, sectors, and public systems. Big Data analytics will significantly benefit from 5G networking, like high bandwidth, low latency, and mobile edge computing.
- Therefore, the IT & Telecom sector in the Latin America region is analyzed to witness growth in the adoption of big data analytics solutions in the coming years owing to the increased focus on enhancing customer experience and business productivity. In addition, the exponential growth in data generation in the IT and telecom sector owing to the rapid digital transformation will drive the demand for big data analytics solutions to generate meaningful insights and market trends from a large set of structured and unstructured data.
Brazil to Hold Major Market Share
- The demand for big data analytics in the country is gaining traction due to the digitalization trend in the country's business environment, supported by the growth of online data generation and the adoption of big data analysis solutions in Brazil.
- The factory automation across the end users in the country, such as the increasing investments by the food processing companies in the country to adopt 5G networks in their factories, would support the growth of connected devices and enterprise-grade business applications in Brazil, which would create a significant amount of factory data and can create an opportunity for the market vendors, such as Tableau, Tibco software, etc., to enhance their big data analytics business in Brazil.
- A survey by the SAS Institute in October 2022 highlighted Brazil's advanced level of AI adoption, with 63% of data and analytics-using businesses utilizing AI, compared to the region's average of 47%. The survey's findings, which highlight Brazil's significant advancement in AI adoption, emphasize the region's growing recognition of the transformative potential of data-driven technologies, including analytics and AI, especially in the context of Organizational decision-making and operational strategies. This further underscores the relevance of the growing demand for big data analytics solutions within the enterprise and related sectors in Latin America, as it showcases the proactive outlook of businesses in leveraging advanced technologies to gain a competitive edge and promote sustainable growth.
- The country has been registering significant growth in the integration of automation solutions in the Automotive sector manufacturing units, which is fuelling the need for big data analysis solutions in the factories due to their benefits in giving valuable insights about supply chain optimizations and predictive maintenance. For instance, in September 2023, Automation machinery manufacturer Comau presented its new automation solutions at the Stellantis Automotive Plant in a retooling project to produce both the Fiat Pulse and the Fiat Fastback in Brazil.
- In addition, the growth of connected cars in the country has raised the generation of vehicle data and customers' data, which can be further used in the manufacturing plants of automobiles for new design development, customer relations, and to detect the actual need for automotive feature upgradations, fueling the adoption of big data analytics solutions in the country. Furthermore, by implementing big data solutions, automobile data can be monetized for auto finance and Insurance companies to design their financial products and premiums, fueling the market growth in Brazil.
Latin America Big Data Analytics Industry Overview
The Latin American big data analytics market is characterized by moderate product differentiation, growing levels of product penetration, and high levels of competition. Generally, the solutions are offered as a package solution. Industry players focus on expanding their market share by innovating with faster and more secure technologies, while others are involved in acquisitions that are helping them maintain market dominance. Some players include Qliktech International AB, Splunk Inc., TIBCO Software Inc., Tableau Software LLC (Salesforce Inc.), and Microsoft Corporation.
- July 2023 - Splunk Inc. and Microsoft Corp. partnered to build Splunk's enterprise security and observability offerings on Microsoft Azure, fueling the market growth for the company in Latin America because of the expansion of Microsoft Azure cloud infrastructure in the Latin American region. Additionally, for the first time, Splunk solutions would be available on the Microsoft Azure Marketplace, supporting its market presence in the big data analytics market.
- June 2023 - Moody's Corporation and Microsoft announced a new strategic partnership to deliver next-generation data, analytics, research, collaboration, and risk solutions for financial services. The partnership would create innovative offerings that enhance insights into corporate intelligence and risk assessment, powered by Microsoft AI and anchored by Moody's proprietary data, analytics, and research.
Latin America Big Data Analytics Market Leaders
Qliktech International AB
Splunk Inc.
TIBCO Software Inc.
Tableau Software LLC (Salesforce Inc.)
Microsoft Corporation
*Disclaimer: Major Players sorted in no particular order
Latin America Big Data Analytics Market News
- June 2023 - Belvo, an open financial data and payments platform in Latin America, and FICO, a prominent global provider of analytical software and a recognized innovator in AI decision-making platforms, announced a strategic partnership to enhance credit availability in the region. The two companies are creating a machine learning model that can be understood and explained, generating a customer score from transaction-level data that the customer has authorized.
- April 2023 - Telecentro Argentina stated that it chose Nokia for the operator's network transformation, extending the network's security against DDoS threats and attacks while supplying the traffic capacity expansion required for future services and subscriber base development. Deepfield Defender offers a comprehensive view of DDoS assaults across the whole network, accurately identifying attacks as they happen for the highest levels of protection and mitigation.
Latin America Big Data AnalyticsMarket Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers (Consumers)
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Assessment of Recovery from COVID-19 on the Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Higher Emphasis on the Use of Analytics Tools to Empower Decision Making Among Large-scale Enterprises
5.1.2 Rapid Increase in the Generation of Data Coupled with Availability of Several End-user-specific Tools Due to the Growth in the Local Landscape
5.1.3 Growing Demand in Enterprise, Government, and Telecom Verticals
5.2 Market Restraints
5.2.1 Relative Lack of Awareness on ROI and Operational Challenge for Legacy Enterprises
6. TECHNOLOGY SNAPSHOT
6.1 Types of Big Data Analytics Data Discovery and Visualization and Advanced Analytics
6.2 Adoption Trends Related to Predictive, Prescriptive, and Descriptive Analytics
7. MARKET SEGMENTATION
7.1 Organization Size
7.1.1 Small and Medium Scale
7.1.2 Large Scale Organization
7.2 End-user Vertical
7.2.1 IT and Telecommunication
7.2.2 BFSI
7.2.3 Retail and Consumer Goods
7.2.4 Manufacturing
7.2.5 Healthcare and Lifesciences
7.2.6 Government
7.2.7 Other End-user Verticals
7.3 Country
7.3.1 Brazil
7.3.2 Mexico
7.3.3 Argentina
7.3.4 Colombia
7.3.5 Rest of Latin America
8. COMPETITIVE LANDSCAPE
8.1 Company Profiles
8.1.1 Qliktech International AB
8.1.2 Splunk Inc.
8.1.3 TIBCO Software Inc.
8.1.4 Tableau Software LLC (Salesforce Inc.)
8.1.5 Microsoft Corporation
8.1.6 IBM Corporation
8.1.7 Oracle Corporation
8.1.8 Indicium
8.1.9 SAS Institute
8.1.10 SAP SE
- *List Not Exhaustive
9. INVESTMENT ANALYSIS
10. MARKET OPPORTUNITIES AND FUTURE TRENDS
Latin America Big Data Analytics Industry Segmentation
Big data analytics describes a process for identifying trends, patterns, and correlations in large amounts of raw data to enable data-informed decisions. The Latin American big data analytics market is defined based on the revenues generated from the solutions used in various end-user applications across the region. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the market in terms of drivers and restraints.
The Latin American big data analytics market is segmented by organization size (small and medium scale, large-scale organization), end-user vertical (IT & telecom, BFSI, retail & consumer goods, manufacturing, healthcare & life sciences, government, and other end-user verticals) and country (Brazil, Mexico, Argentina, Colombia, and Rest of Latin America). The report offers the market size in value terms (USD) for all the above segments.
| Organization Size | |
| Small and Medium Scale | |
| Large Scale Organization |
| End-user Vertical | |
| IT and Telecommunication | |
| BFSI | |
| Retail and Consumer Goods | |
| Manufacturing | |
| Healthcare and Lifesciences | |
| Government | |
| Other End-user Verticals |
| Country | |
| Brazil | |
| Mexico | |
| Argentina | |
| Colombia | |
| Rest of Latin America |
Latin America Big Data AnalyticsMarket Research FAQs
How big is the Latin America Big Data Analytics Market?
The Latin America Big Data Analytics Market size is expected to reach USD 7.84 billion in 2024 and grow at a CAGR of 7.67% to reach USD 13.01 billion by 2029.
What is the current Latin America Big Data Analytics Market size?
In 2024, the Latin America Big Data Analytics Market size is expected to reach USD 7.84 billion.
Who are the key players in Latin America Big Data Analytics Market?
Qliktech International AB, Splunk Inc., TIBCO Software Inc., Tableau Software LLC (Salesforce Inc.) and Microsoft Corporation are the major companies operating in the Latin America Big Data Analytics Market.
What years does this Latin America Big Data Analytics Market cover, and what was the market size in 2023?
In 2023, the Latin America Big Data Analytics Market size was estimated at USD 7.28 billion. The report covers the Latin America Big Data Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Latin America Big Data Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Latin America Big Data AnalyticsIndustry Report
Statistics for the 2024 Latin America Big Data Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Latin America Big Data Analytics analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
