Market Trends of Label Converting Equipment Industry
This section covers the major market trends shaping the Label Converting Equipment Market according to our research experts:
Food & Beverage Accounted to Hold Major Market Share
- With increasing consumption of food and beverages, the demand for label printing is increasing which essentially rises the demand for label converting equipment.
- A beverage label is very much the same as the beverage consumer i.e, constantly evolving. Changing demographics and new print methods are impacting the products currently hitting store shelves. Popular beverages from major brands are seeing subtle changes, while up-and-coming brands are looking to capitalize on a growing industry. This factor enhances the usage of label converting equipment.
- Moreover, beverage labeling is all about shelf appeal and today’s brand owners are trying to capture a certain look. With only seconds to persuade potential customers, the labels on bottles and cans are just as important as the liquid inside. So, the requirement of the top quality label is a necessity by which the converting equipment is necessary to integrate it.
- Appearance to text or graphics and holographic foils, which create a 3-D image by use of a digital hologram and two or more layers of prismatic foil are highly being used in the wine label and sometime in the food sector at retail to attract the customer attention to create their brand image.
- Also, food and beverage products must adhere to FDA guidelines. These rules are set in place to assure that food sold in the United States is wholesome, safe, and most importantly properly labeled. This majorly demands the Unwind & Re-winding machinery which removes the waste substrate material left and maintains the quality of labels under the FDA guidelines.
- With increasing sales value in Japan in food and beverages, the demand for label converting equipment is increasing. In Japan, every year Label Forum Japan exhibition held in which the delegates provide their solutions and technology innovations in the label printing sector.
- In July, in Label Forum Japan 2019, 140 booths were exhibited with a gathering of latest equipment and materials which includes demonstrations and various semi and automatic label converting machinery, which can provide market gain to the Japanese label industry to accelerate globalization.
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Asia-Pacific to Witness Market Growth
- With increasing consumer awareness regarding packaging, the demand for packaging in the food, cosmetic and household industry, and the need for high speed & high-quality labeling solutions is increasing the market growth in the Asia region.
- According to Labels & Labeling, Southeast Asia has a population of over 646 million and label consumption growth of around seven percent, making it hugely significant as one of the world’s fastest-growing markets. Further with labelexpo Asia 2019 held in Dec 2019, hundreds of live demonstrations of ground-breaking technology were exhibited related to label machinery and label converting machinery.
- Moreover, various global leaders have opened their plants in the Asian region which effectively helps in growing the market. For instance, RotoControl has broadened its label finishing portfolio with the Ecoline brand. Initially launched by RotoCon in 2013 for South African label converters, Ecoline today has various installations including the plant in Australia.
- Moreover in Sep 2019, the RotoControl Ecoline brand features the RSI-340and RSH-340(horizontal alignment) designed for inspection and slitting of printed labels; and the RDF-340, a digital label converting system that is customizable to meet design requirements. Further with the installation in Australia country in future the market for label converting machinery will effectively grow.
- Also, various local Asian firms are buying the latest technology of the machinery to enhance their brand image and increase the customer base. For instance, Lombardi sold one of the Synchroline 430 presses to Prakash Printers from Ahmedabad, India during the Labelexpo Europe 2019. Also Al Hadiqa Adhesive, a label converter based in Sharjah, UAE, has also opted for a Lombardi Synchroline 430 press along with a plate mounter from Vinsak.
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