Market Trends of Global Kinesio Tape Industry
Pre-cut Strips are Expected to Witness Significant Growth over the Forecast Period.
The growing popularity of pre-cut tapes is due to the reduction of time required to cut down the Kinesio tapes into strips, as they are already cut and pre-shaped. As they continue to be in demand, the availability of pre-cut strips in a variety of sizes and lengths has increased steadily. Although it contains no medications or topical substances, a kinesiology tape can effectively relieve acute and chronic pain. This is especially effective for pain from scorching injuries, where the intensity of the pain is out of proportion to the severity of the injury. It reduces swelling and inflammation, accelerates recovery from bruises and contusions, and relieves muscle spasms and cramping.
The United Nations 2022 also stated that between 2022 and 2050, the older population is projected to grow at rates above 3% per year in Northern Africa and Western Asia, Sub-Saharan Africa, Oceania (excluding Australia and New Zealand), and Central and Southern Asia. Similarly, the increasing geriatric population in countries like Japan is also contributing to the growth of this segment. For instance, in 2022, according to statistics published by the United Nations Population Fund, in Japan, a large proportion of the living population aged 15-64 years accounted for 59% of the population in the country.
Furthermore, arket competition fosters innovation, leading to the development of new and improved pre-cut kinesio tape products. Innovations that address specific user needs or introduce advanced features contribute to the segment’s growth. For instance, in November 2023, Nutriband Inc. announced the launch of its new Heating and Cooling Kinesiology Tape (in pre-cut strips) as part of its Active Intelligence (AI Tape) Brand portfolio. AI Tape Heating and Cooling provides all of the stretch, support, and benefits of traditional kinesiology tape, plus pain-relieving ingredients that provide both heating and cooling sensation for the temporary relief of minor aches and pains of muscles and joints.
Thus, the above-mentioned factors such as rise in geriatric population coupled with the key initiatives adopted by the market players, the segment is expected to grow with a significant pace over the forecast period.
North America is Expected to Witness a Significant Growth Over the Forecast Period.
North America is expected to dominate the overall market over the forecast period. The market growth is due to factors such as the presence of key players and the high prevalence of accidents and muscle pains and spasms in the region.
The National Safety Council 2022 data stated that the highest rate of sports and recreational injury in 2022 was reported among the 5-14 years of age group, with a number of 1,189871 children in 2022, followed by the 24-64 years age group, with several 1,102,140 people in the United States in 2022. Therefore, such a huge number of injuries among children and the middle-aged group population is anticipated to increase the demand for kinesio tape as kinesio tape is known for providing pain relief and support to injured muscles and joints.
In addition, the various initiatives undertaken by market players are further expected to fuel the country’s market growth. For instance, in November 2023, Nutriband Inc. entered a supplier agreement with market-leading kinesiology tape company, KT Tape. Nutriband Inc.'s wholly owned contract manufacturing subsidiary, Active Intelligence, will act as a manufacturer for a new line of specialized KT tape.
Thus, the above-mentioned factors such as launch of products and rise in number of injuries in children and middle aged population are expected to drive the growth of the market in the region over the forecast period.
