Market Size of Kefir Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.40 % |
| Fastest Growing Market | North America |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Kefir Market Analysis
The growth rate of the kefir market is expected to be 6.4% per year over the next five years.
The growing health consciousness of consumers is expected to drive up demand for probiotics, including kefir. In contrast to other fermented foods, kefir is made from kefir grains, which contain a distinct and complex combination of lactic acid- and acetic acid-producing bacteria and lactose-fermenting yeast. Kefir demand is projected to increase over time as more people come to understand how important gut health is for preserving weight, energy levels, and general physical health.
Manufacturers have started making and selling foods with specific health claims because people are becoming more aware of the link between nutrition and health and are becoming more interested in eating healthier. In western markets, where consumers adopt a holistic approach to healthy living, probiotic use is on the rise. Thereby, the demand for kefir has been strong due to its many health benefits. Utilizing the space, players are launching innovative products in the marketplace. For instance, in February 2021, Lifeway Foods launched new functional kefir products to support immunity and help consumers improve their overall health. 3.5-oz Functional Shot Multipacks and Organic Grass Fed Kefir
The ProCon Organization says that by 2022, 59% of the people who live in Canada will have trouble digesting lactose. Since this condition can't be cured but can be managed, more people are looking for foods that don't contain lactose. So, the benefits of kefir for people who can't handle lactose have made it more popular among lactose-intolerant people.
