Market Share of Kefir Industry
There are a lot of global and local players in the kefir market, so it is very competitive. Lifeway Foods, Inc., Hain Celestial, Nestle, and Danone are some companies leading the kefir market. The players focus on making new products, putting out new products, processing them well, getting new customers, and keeping the ones they already have. Industry players are spending a lot of money on research and development to create probiotic products that meet the different needs of consumers. Major players in the industry are also using strategies like putting their brands in markets that haven't been touched yet to take over the market.
Kefir Market Leaders
Lifeway Foods, Inc.
Nestle SA
Danone SA
The Hain Celestial Group, Inc.
Green Valley Creamery
*Disclaimer: Major Players sorted in no particular order
