Market Trends of Jam, Jelly, and Preserves Industry
This section covers the major market trends shaping the Jam, Jelly, & Preserves Market according to our research experts:
Demand for Clean-label and Reduced Sugar/Fat Spreads
Regular jams contain huge quantities of sugar, aiding in shelf-life, taste, and mouth-feel. However, with the rising health concerns, sugar is being replaced with other alternatives, like artificial sweeteners, fruit concentrates, and others, to prepare low-sugar and sugar-free jams and preserves.
With low-carb and low-fat diets trending, consumers opt for healthier and tastier convenient food options, like reduced sugar and fat jams, jellies, marmalades, and preserves. Moreover, most consumers are looking for fruit spreads without any artificial preservatives or additives, as the continuous use of these artificial flavors and additives gradually can lead to long-term adverse health effects. Thus, this factor creates a growth opportunity for the players to establish their presence in the market with their high-quality products infused with zero-calorie sweeteners and natural preservatives.
North America to Dominate the Market
The increasing demand for convenient foods has boosted the market for jam, jelly, and preserves in North America. The jam, jellies, and preserves manufacturers in North America are using ripe and semi-ripe fruits and sugar alternatives, like pectin, to make their products more colorful and tastier. North America has increased demand for healthy, nutritious, innovative, and organically produced jams, jellies, and preserves. There has also been a recent shift from the normal sweet jams, jellies, and preserves to other variants, like sweet and spicy, sweet and smoky, and sweet and tangy, among other flavors.
