Italy Hair Care Market Size

Statistics for the 2022 & 2023 Italy Hair Care market size, created by Mordor Intelligence™ Industry Reports. Italy Hair Care size report includes a market forecast to 2028 and historical overview. Get a sample of this industry size analysis as a free report PDF download.

Market Size of Italy Hair Care Industry

Italy Hair Care Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 3.01 %
Market Concentration Low

Major Players

Italy Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Italy Hair Care Market Analysis

Italy's hair care market is forecasted to register a CAGR of 3.01% during the forecasted period.

  • The hair care industry has undergone significant changes over the past decade, with the emergence of a variety of hair styling, regrowth, and colorant products. The demand for premium hair care products, as well as hair styling and growth products, has been on the rise. Younger consumers aged 20-30 are particularly interested in damage care products, while older consumers are more focused on scalp care, coloring, and hair growth products. The availability of these products in supermarkets and hypermarkets, as well as the growing popularity of e-commerce, have contributed to this trend.
  • Advancements in ingredients and technologies have also led to the emergence of improved formulations for hair loss treatment products. Changing consumer dynamics and increasing product awareness have been identified as major drivers of the market. The growing number of millennial consumers and women in the workforce has further boosted demand.
  • City populations are driving sales from specialty stores, e-commerce websites, and salons. Consumers also prefer products made with natural components, and as a result, synthetic compounds such as sulfates and parabens are avoided. This has created opportunities for the organic/herbal hair care business to thrive. Countries with large populations and favorable network externalities have achieved tremendous growth in the organic hair care industry over the last five years.