Indonesia E-commerce Market Share

Market Share of Indonesia E-commerce Industry

Indonesia's Ecommerce market is semi-consolidated with the presence of major players like PT Tokopedia (PT Goto Gojek Tokopedia Tbk), PT. Shopee International Indonesia (Shopee, Sea Limited), PT Bukalapak.com Tbk, Lazada (Alibaba Group Holding Limited), and Blibli (PT Global Digital Niaga Tbk). Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• January 2024 - Shopee Indonesia launched its new digital service, High-End Brands (HEB). The newly launched service highlights high-end premium local brands from Indonesian designers. Besides helping local brands to export, Shopee High-End Brand service will also assist the affiliated brands in reaching consumers across 514 Indonesia's cities and regencies.
• July 2023 - Chinese e-commerce firm Alibaba Group Holding invested an additional USD 845 million into Lazada, its online retail unit in Southeast Asia. With this latest investment, Alibaba's total investment in the company has exceeded USD 1.8 billion this year.

Indonesia Ecommerce Market Leaders

1. Pt Tokopedia (pt Goto Gojek Tokopedia Tbk)

2. Pt. Shopee International Indonesia (shopee, Sea Limited)

3. Pt Bukalapak.com Tbk

4. Lazada (alibaba Group Holding Limited)

5. Blibli (pt Global Digital Niaga Tbk)

*Disclaimer: Major Players sorted in no particular order