Market Trends of India Hair Care and Styling Products Industry
This section covers the major market trends shaping the India Hair Care & Styling Products Market according to our research experts:
Increasing Demand for Organic and Herbal Hair Care Products
- India is known for its use of ayurvedic and herbal ingredients in different medicines and products. Consumers are aware of the advantages of using herbal substances in haircare products. Therefore, it is more common for hair care products to contain herbal and natural ingredients. Increasing usage of organic and herbal hair care products such as olive oil-based shampoos, oil, conditioners, hair gels, and others have paved the way for strong market growth over the long run.
- Additionally, governments have restricted some chemicals from being used in manufacturing hair care products, such as ammonia in hair color. This, in turn, has created a pathway and a blueprint for organic manufacturers to enter the hair care business with full force. From a consumer standpoint, increasing inclination and awareness of organic and herbal hair care products over synthetic products is anticipated to create ample opportunities for organic hair care stakeholders.
- For instance, in January 2021, Emmbros Overseas, one of the fastest-growing beauty and personal care companies, launched its premium hair care range " Go Range" under the St. Botanica brand. The products are made from naturally derived ingredients and essential botanical extracts.
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Increase in Online Sales of Hair Care and Styling Products
- E-commerce sales of beauty and personal care products are increasing in India owing to the convenience and quick services of the sales channels. Due to busy lifestyles and urbanization, consumers opt for online sites like Flipkart, Amazon, Myntra, Nykaa, Meesho, and many more to buy products.
- Due to the availability of a wide range of products, consumers have multiple options on e-commerce platforms. Consumers can also have foreign and luxury products on e-commerce sites. Furthermore, discounts and offers like buy-one-get-one draw consumer attention toward e-commerce sites.
- The e-commerce sites are expanding their reach to different brands and adding their product portfolios to the websites. For instance, in February 2021, Nykaa Naturals launched a new Natural Hair Care Range. The products include shampoo and conditioner in two variants - Apple Cider Vinegar & Ginger and Onion & Fenugreek. The products are also available on the e-commerce platform of Nykaa.
