India Hair Care and Styling Products Market Size

India Hair Care Market Analysis

The India Hair Care and Styling Products Market size is estimated at USD 5.85 billion in 2024, and is expected to reach USD 8.93 billion by 2029, growing at a CAGR of 8.80% during the forecast period (2024-2029).

• The hair care market in India is growing because of the requirement for organic hair care products in India. In India, hair damage has proven to be a major problem due to environmental issues, including pollution and UV radiation. Indians frequently struggle with dry hair, dandruff, and grey hair, particularly working women and college students.
• Furthermore, the use of chemical products, constant heat treatments on hair, and excessive usage of hair colors are also contributing to hair damage in the country. Because of all these problems, people prefer organic hair care products to reduce damage and have strong, beautiful hair.
• Over the medium term, the changing consumer dynamics and increasing product awareness are expected to drive the market. Consumers are willing to spend a higher amount for quicker and better results. Thus, market players manufacture the products according to consumer needs. In India, hair oils are in demand because they nourish the scalp, increase hair strength, relax, and reduce damage. Market players are innovating and launching hair oils with ayurvedic herbs and natural ingredients.
• For instance, In November 2021, Vedix, a customized Ayurveda beauty brand, launched a new hair oil product. According to the company, the new product is onion-based, and the strategy behind this product innovation is to compete with other players by offering consumers good hair oils.