India Cake Companies (2024 - 2029)

India Cake Market Companies Summary

The cake industry in India is observing a growth trend, with bakery products becoming a staple part of human nutrition. The convenience and health attributes associated with such products are driving their popularity in the market. This is particularly true for on-the-go cake products that can be baked off or made at the consumer's convenience. The increase in urbanization and the working population has also led to a surge in demand for out-of-home consumption and instant, nutritious products. However, the COVID-19 pandemic saw a rise in the trend of homemade cakes due to safety and hygiene concerns, affecting the market growth. On a positive note, the trend of gluten-free products is on the rise, with market players manufacturing products in line with consumer preferences. The Indian cake market is highly fragmented, with numerous local and regional players having a significant presence. These market players are adopting various strategies such as new product launches, agreements, partnerships, expansions, and acquisitions to stay competitive. For instance, one popular patisserie opened its first outlet in Chennai and plans to open more outlets all over India to strengthen its portfolio and increase consumer demand. Additionally, many bakers are offering healthy alternatives to high-calorie and high-sugar products, which is anticipated to be a primary factor for market growth. The introduction of new flavors and long-shelf-life packaged cakes is also expected to positively impact industry growth.