Market Size of India Bed and Bath Linen Industry

Study Period | 2019 - 2028 |
Base Year For Estimation | 2022 |
Market Size (2023) | USD 487.57 Billion INR |
Market Size (2028) | USD 716.37 Billion INR |
CAGR (2023 - 2028) | 8.00 % |
Market Concentration | High |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
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India Bed and Bath Linen Market Analysis
The India Bed And Bath Linen Market size is expected to grow from INR 488 billion in 2023 to INR 716.37 billion by 2028, at a CAGR of 8.00% during the forecast period (2023-2028).
India Bed and Bath Linen Market has some of the major factors attributing to its growth, include the growing housing market, increasing expenditure of consumers on home furnishings, and the increasing awareness of the physical and mental health benefits of the good sleeping executions. In addition, the work-from-home revolution caused by lockdowns across countries due to the pandemic has reoriented people's budget towards spending on their home bedding products. A large chunk of consumers is working from their beds and spending more time at home, which has consequently upgraded the sleep setup.
Furthermore, factors such as the increasing preference of customers for large beds and mattresses and eco-friendly products, such as organic material and the popularity of various designs and patterns of embroidered covers are also gaining prominence. With functionality at the core, technical textiles products are improving the end product experience, thus driving consumers to adapt to new technical bed and bath linen products with better quality and product lifecycle.
With the availability of affordable products with better safety and hygiene benefits, Indian consumers have embraced technical bed and bath linen products and demanding new and innovative products.. The demand for premium and designer bed linen with multiple functional benefits is widely accepted and they are also driving the growth of the industry. There is also an increasing demand for luxury bath linen products, such as hammam towels, especially in the luxury class of hotels and home textile market.
The market was negatively impacted by COVID-19 in 2020. The global pandemic has shown an impact on the proper functioning of various industries in various regions. It affected India Bed and Bath Linen Market, Bed and Bath Linen Market, Textile industry very badly. This was primarly due to reduced manufacturing because of lockdown being imposed and thus halt in logistoics and production in the factories or their assembling. Shift in demand from the residentials because of downfall in one's earnings to the people who were undergoing the WFH culture and thus demanded bed and bath linen products which were making their living and work space easy going together. But the manufacturing and demand was really badly impacted during COVID-19 lockdown and slow economic period.