Market Share of Hair Care Products Industry
The hair care products market is highly competitive. Procter & Gamble, L'Oréal SA, Johnson & Johnson, Dabur India Pvt Ltd, and Unilever PLC are some leading companies in the hair care market. Apart from product innovations and mergers and acquisitions, considering environmental and human health issues, the market players are adopting sustainable initiatives to accelerate the beauty industry's progress in addressing plastic waste. Key players focus on technology and increasing their investment in promotions and advertisements. Companies are also focusing on using natural products to provide proper care to hair.
For instance, in May 2022, Medimix, a brand for AVA Group, launched a new total care shampoo enriched with natural ingredients suitable for all hair types in India. The shampoo contains nine natural herbs and other essential ingredients, including rosemary oil, neem, wheat protein, wild ginger, datura, tea tree oil, and others.
Hair Care Products Market Leaders
Johnson & Johnson
Unilever PLC
Procter & Gamble Company
L'Oréal S.A.
Dabur India Ltd
*Disclaimer: Major Players sorted in no particular order
