Market Share of Chocolate Based Spreads Industry
The market studied is highly competitive in nature. This is due to the presence of domestic and international players in this sector. The industry's major players are The J.M. Smucker Company, Ferrero, The Hershey Company, Nestlé, and Dr. Oetker. Key players are focusing on product development and product innovation to meet the consumer's needs by offering a variety in taste and product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.
Chocolate-based Spreads Market Leaders
The Hershey Company
Dr. Oetker
The J.M. Smucker Company
Nestlé Food company
Ferrero SpA Company
*Disclaimer: Major Players sorted in no particular order
