Market Trends of Germany Skincare Product Industry
This section covers the major market trends shaping the Germany Skincare Product Market according to our research experts:
Escalating Imports of Skincare Products in the Country
- Germany has a magnanimous demand for skincare products and has been dependent on imports from other countries to satiate its demand. Thus, the government has indulged in trade deals with major skincare-producing countries. In Germany. for skincare, most people focus on many popular brands such as L'Oreal and Unilever PLC.
- According to International Trade Center (ITC) Trade Map, Germany imported 4,392 metric tons of skincare products in 2021, with Italy being the major country having a significant value share of Germany's imports. The imported skincare products in 2020 accounted for USD 97 million, whereas in 2021, the value increased to USD 109 million. However, in 2021, due to the usage of chemical products that penetrate directly into the skin and cause harm, people started using organic products.
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Demand for Organic Products
- Consumers are aware of the benefits of organic cosmetics and usually choose natural cosmetics over synthetic ones. The three segments, namely nature-inspired, organic, and natural cosmetics, account for significant sales in the beauty market in Germany. Younger consumers are increasingly pushing organic and natural cosmetics forward.
- Drug stores are the largest distribution channel for natural cosmetics, followed by departmental stores, perfumeries, and salons. Facial skincare products are expected to record the highest number of sales. Online retailers benefit due to the lack of flexibility in retail stationery stores. Men and women are expected to spend equal amounts on beauty products.
- Additionally, the players operating in the market are focusing on developing lines or products to cater to the demand to achieve significant market shares. For instance, in 2021, Beirsdorf personalized face care with the launch of its new brand O.W.N (Only What's Needed), which uses ingredients that are specially formulated for individual needs and scientific findings.
