Gaming Console News

Recent industry report about Gaming Console company news, including latest market trends and industry updates in 2024. This sector news is compiled by Mordor Intelligence™ Gaming Console Market industry experts.

Gaming Console News

  • May 2022: Ubisoft Bringing Ubisoft+ to PlayStation will also provide play station players with another way to enjoy Ubisoft games on their consoles initially. Ubisoft+ Classics will be available bundled with the PlayStation Plus Extra and PlayStation Plus Premium subscription tiers and will feature standard editions of beloved Ubisoft games.
  • March 2022: NVIDIA Launches Omniverse for Developers. It is a powerful and collaborative game creation environment that will make it easier for developers to share assets, sort asset libraries, collaborate, and deploy AI to animate characters' facial expressions in a new game development pipeline.
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  • November 2023: iCubesWire, a leading global Ad Tech audience platform with content production studio and influencer marketing capabilities, expanded its footprint into Saudi Arabia by setting up its new office in Riyadh. The company is strategically expanding its global presence across diverse markets. iCubesWire has showcased its commitment to creating a solid foothold within the MENA region’s thriving digital advertising sector and is heavily investing in local talent. The new Riyadh office will be a hub for the company’s dynamic digital strategies, shaping influential partnerships and delivering exceptional customer experiences.
  • June 2023: Google announced new consumer insights regarding the future of artificial intelligence in the advertising and marketing sector during its advertising and commerce event in Saudi Arabia. The company showcased its latest advertising features on Google Search and a range of solutions, such as PerformanceMax, Automatically Created Assets, and Merchant Center Next, enabling advertisers in Saudi Arabia to access Google Ads inventory from a single campaign. Advertisers can leverage generative media and language learning techniques to generate professional-grade creatives across YouTube, Display, and Search with limited information.
  • October 2023 - Amazon Ads launched image generation in beta, a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance. This solution is helpful for advertisers of all sizes, allowing those that do not have in-house capabilities or agency support to more easily create brand-themed imagery,
  • September 2023 - Google launched video view campaigns (VVC), the solution for advertisers to get the most views across YouTube’s video formats by delivering the best-performing creatives to audiences more likely to consider the brand. All advertisers can use VVC to serve their campaign to relevant audiences more efficiently and effectively, powered by Google AI.
  • February 2023: Location Media Xchange (LMX), the supply-side arm of Moving Walls Group, announced a partnership with Pyxis that is expected to result in an innovative new retail DOOH screen network outfitted with best-in-class content management technology. The agreement combines the strengths of all three companies to provide a comprehensive content delivery platform for the massive DOOH network, which will soon be available on hundreds of sites across the United Arab Emirates.
  • January 2023: Phi Advertising, a Naif Alrajhi investment group company and the UAE's premier high-impact network of digital billboards collaborated with Lemma to make Phi's vast screen inventory available for programmatic purchasing on Lemma's DOOH SSP. To expand its audience and reach across premium locations in the United Arab Emirates, Phi Advertising will use Lemma's supply-side platform to make its highly visited roadside inventory available to its worldwide demand partners.
  • July 2023 - Table Trac, Inc., the provider of CasinoTrac, a comprehensive casino information and management system that automates and monitors casino operations, announced a Joint Venture with Centennial Gaming Systems aimed at offering unattended loyalty card re-printing and enrollment services.
  • February 2023 - Playtech, the world's foremost gambling technology company, forged a new partnership in the realm of retail sports betting. They have teamed up with Gold Rush Gaming, an affiliate of Gold Rush Amusements LLC based in Illinois. As part of this collaboration, Playtech will provide Gold Rush with its proprietary sports betting kiosk software and management systems for distribution throughout Ohio. The American Gaming Association (AGA) anticipates that sports betting in the United States will surge to an unprecedented USD 16 billion, setting a new record.
  • August 2023: The Grammy-winning pop sensation Taylor Swift, fresh from unveiling the next chapter of her economy-boosting Eras Tour, made an exciting announcement. She revealed that the tour will be hitting North American theaters as a movie starting in October 2023. The esteemed theatre chain, AMC, has secured the rights to showcase this cinematic spectacle. Given the resounding success of the concert tour, expectations are high that the movie will enjoy a prosperous run in theaters, thereby significantly bolstering the revenue of AMC.
  • May 2023: IMAX and Kinepolis proudly unveiled the expansion of their longstanding partnership. This expansion includes the addition of approximately eight new IMAX installations spanning both Europe and North America. The agreement encompasses four brand-new locations across Europe, including Belgium, France, and Spain, as well as the very first IMAX system in Luxembourg. Furthermore, it introduces a fresh IMAX destination in Ontario and Michigan, along with two state-of-the-art IMAX systems in Ontario.
  • July 2023: FUJIFILM India has introduced the new "X-S20," a new addition to its X Series of mirrorless digital cameras, which has been priced at INR 118,999 (USD 1,430.41). The company aims to continue promoting the joy of photography through its X Series mirrorless cameras, which boast APS-C sensors, an extensive lineup of premium-quality lenses, including the recently released FUJINON Lens XF 8 mm F3.5 R WR, and the dedicated app, FUJIFILM XApp.
  • May 2023: Nikon has introduced a mirrorless camera in India, showcasing its impressive characteristics and abilities. The camera boasts a powerful 4 EXPEED seven image processor and a 5.7-megapixel full-frame sensor, ensuring exceptional image quality in different shooting conditions, with the capability to shoot up to one hundred and twenty frames per second, and record 8K video at a max of 30 frames per second. It also offers progressive functionalities such as 5.5 stops of in-body picture stabilization, a 49-point autofocus procedure with subject tracking, a 3.2-inch tilting touchscreen LCD, and a high-resolution electronic viewfinder with 3.69 million dots.

February 2023: Anzu, the most developed intrinsic in-game advertising solution, and Livewire, the global game tech and gaming marketing company, have announced a partnership in Germany today. The new multi-year deal builds on the conquest Anzu has seen in the region in supporting brands, including Deutsche Telekom, Vodafone, and Sparkasse, connect with gamers through intrinsic in-game advertising across widespread mobile, PC, and Metaverse titles. The collaboration will support Anzu and Livewire's footprint in Germany, permitting even more brands to reach gamers via non-intrusive in-game ad placements inside titles they love, where their attention is greatest.

August 2022: In-game advertising provider Adverty announced an exclusive partnership with digital marketing specialist Yazle, allowing the agency to exclusively represent and sell Adverty's full inventory in the Middle East and North Africa (MENA). This was likely to be on a managed exclusivity basis, allowing advertisers to grasp seamless and immersive in-game advertising opportunities. This partnership comes as advertisers grow increasingly concerned with their presence in digital spaces.

  • November 2022: The Telecom Regulatory Authority of India (TRAI) announced amendments to the new tariff order (NTO 2.0) in the broadcasting sector. The regulator has set a ceiling of INR 19 per MRP for TV channels that can be part of the bouquet. It is now limiting channel bundling discounts to 45%, while at the same time, it continues its restraint of MRPs for TV channels.
  • October 2022: Taiwan developed its first English-language news, lifestyle, and entertainment television channel to gain a stronger international presence. The channel would improve Taiwan's global profile by allowing the island to form increasingly deeper relationships with countries that share its essential ideals of freedom and democracy.
  • June 2023: ViewSonic Corp., a renowned global provider of visual solutions, expanded its award-winning product lineup with the introduction of the ViewBoard IFP105S interactive display. Designed specifically for corporate environments, this native 5K display delivers an immersive sharing experience with a multitude of connectivity options and wireless content-sharing capabilities. The ViewBoard IFP105S stands as a potent and adaptable collaboration solution, enabling organizations to achieve their communication and productivity objectives. This 105-inch, 21:9 ultra-wide interactive display with native 5K resolution exemplifies seamless functionality in corporate spaces.
  • December 2022: Freefly Systems proudly presented its latest addition to the world of slow-motion cameras - the Ember S5K. This compact camera features a Super35 image sensor, capable of capturing footage in astonishing 5K resolution at speeds of up to 600 frames per second, and in 4K at up to 800fps. Additionally, the Ember S5K boasts a built-in 4TB internal SSD, allowing for the continuous recording of high-speed footage without any clip limits based on RAM.

July 2023: Legible Inc. announced that it would partner with Kartoon Studios, the controlling partner of Stan Lee Universe, LLC, to launch STAN LEE COMICS, a line of digital and print comic books based on never-before-released stories and characters created by Stan Lee. Kartoon Studios selected Legible as a leading online book streaming platform and multimedia publisher to develop and distribute approximately 12 original comic book series, based on Stan Lee's creations, across Legible's broad publishing and reading platform, making them accessible to a global market.

June 2023: Valiant Entertainment has agreed with international comics publisher Alien Books, who has 25 years of experience publishing in the United States and overseas and international markets. According to Alien Books and its Director is to expand th, the whole entire Valiant universe with new titles. Expanding the Valiant line of publishing is a significant point of emphasis in this partnership about a vibrant and voluminous 2024 publishing schedule.

Gaming Console Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)