Market Trends of France HRI Industry
This section covers the major market trends shaping the France Hotel Restaurants & Institutional (HRI) Market according to our research experts:
100% Home Delivery/Takeaway to drive the Market
- The 100% home delivery/takeaway segment is projected to grow with a rising trend. The growing digital platforms developing delivery services for full-service restaurants and fast-food operators are supporting the segment's growth.
- Consumers demand delicious restaurant food in the comfort of their homes, thus benefiting the 100% home delivery food operators. For instance, 29% of French households ordered food at home regularly before the pandemic, which naturally increased due to the lockdown.
- Moreover, the country's growing preference for the cloud kitchen concept (a restaurant model free from front-of-house and serving the food-delivery market) drives the 100% home delivery/takeaway market growth during the forecast period. Furthermore, the increasing number of online food delivery services in the country, like Uber Eats, Deliveroo, Eat, and others, are boosting the food service market in France.
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Rising Demand for Fast Food Among Younger Generation
- French people are very passionate about their food culture, and young consumers prefer to eat fast food such as pizza, sandwiches, burgers, and others. The rising preference of consumers towards fast food, the increased frequency of eating outside the home or dining out, and the hectic life schedule are boosting the market's growth.
- Consumers prefer food places that offer a diverse variety of food products with superior taste. Furthermore, changing lifestyle and eating habits and the strong presence of food service providers offering different cuisines and great dining or food delivery experience is further propelling the market's growth.
- Millennials and Gen Z consumers are slowly changing their traditional French eating habits and are opting for convenient, on-the-go, and fast food to adapt to a faster-paced lifestyle. The increasing population of millennials and the increasing number of consumers depending on food delivery apps to order food conveniently is likely to drive the market's growth.
