Market Trends of Food Fortifying Agents Industry
Rising Consumption of Vitamin-infused Foods & Beverages
The demand for fortified foods and beverages market was witnessed to have an increasing trend owing to the rising health consciousness among the consumers and vitamin deficiencies which can cause health disorders such as anemia, scurvy, beriberi, and pellagra, to name a few. Also, studies have mentioned that these are not simply deficiency diseases but conditions present in a relatively well-nourished society. Therefore, food fortification with vitamins was proven effective for tackling the population's nutritional deficiencies. Still, a more reasonable approach is to use food fortification to support but not replace dietary improvement strategies (i.e., healthy education campaigns). Furthermore, frequent launches of newly formulated products with modified blends of vitamins are likely to fuel the market's growth, such as Alpha mind Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water, and vitamin D fortified milk.
Asia-Pacific is the Fastest Growing Region
The Asia-Pacific region is predicted to be the fastest-growing market in the forecasted period. The growth of the market is relatively less in the African area. In South Africa, multiple fortifications of biscuits with iron, β-carotene, and iodine improved the status of all these nutrients in school children. Countries of the Asia-Pacific region, such as China and India, have the majority of the market due to their increasing disposable income, urbanized population, and expansion of critical companies like Cargill, Incorporated, and FMC Corporation in many countries. In China, studies have assessed the efficacy, effectiveness, and feasibility of fortifying soy sauce with iron content.
