Fitness Equipment News

Related Sports and Fitness Industry News

• December 2022: Yonex Co. Ltd. launched a new badminton racket series, Astrox Nextage. The Yonex Astrox Nextage is designed with a newly innovated frame that absorbs impact, providing a revolutionary hitting feel with controlled shots.
• December 2022: Yonex Co. Ltd launched the 7th generation VCORE racket for tennis. The product features a trajectory spin ball that drops and bounces on a greater scale. The product allows players a wider range of strategic and aggressive gameplay.
• September 2021: Goode Sports brand Ashway launched 2 new badminton rackets, Superlight 11 Hex and Phantom XA Pro Lite. The product has a superlight frame that helps in faster shots. The company also launched a new racket bag, AHS09, in Black/Lava color, that can carry 2 rackets at a time.

• In September 2021, ASICS launched the ASICS Ultrezza AI football boots, which are objectively one of the most comfortable boots, elevated further by the Japanese brand adding in FUZEGEL from their running line to add that extra step in comfort when running.
• In September 2021, PUMA launched the PUMA Ultra 1.2, which is one of the best speed boots in the market. The Puma Ultra 1.2 reignited the ultralight speed boot race, weighing in at an astonishing 165g, making it the lightest mass-production speed boot on the market of its time.
• In January 2021, New Balance partnered with the J1-League side. New Balance launched the FC Tokyo home and away shirts for the 2021 season. The launch comes under the brand's 'You Are Tokyo' campaign, which aims to celebrate Japanese football fans in the capital, uniting them through FC Tokyo.

• September 2022: Peloton Interactive, Inc. launched Peloton Row, a fitness equipment. The equipment has innovative software and premium hardware design. The equipment is used for low-impact, full-body cardio and strength workouts.
• August 2021: The acquisition of Matrix Fitness South Africa by Johnson Health Tech (JHT), a distributor for JHT before the acquisition, enabled JHT to become the first manufacturer of fitness equipment to have a fully-owned subsidiary in Africa.
• March 2021: Peloton Interactive Inc. expanded its product offerings in Asia-Pacific by launching its products in Australia. Peloton made its debut in Australia with the introduction of the original Peloton Bike, the Peloton Bike, which offers the best cardio and strength workout, and the Peloton App, which offers content for more than 10 different types of exercise, including yoga, cardio, strength exercises, indoor and outdoor running, and indoor cycling. Consumers in Australia will have access to thousands of innovative workouts with real-time motivation and carefully curated playlists featuring their favorite artists, such as The Beatles and Beyoncé.

• in July 2022, Rawlings Sporting Goods Company, Inc. launched its new digital venture marking the first of its kind for the long-established baseball and softball brand under the product category of baseball gloves.
• In September 2021, BRG Sports' brand Easton launched its Easton's 2022 bat line-up across all certifications, including the release of the 2022 ADV Hype, the brand's most technological take on a two-piece composite bat. The company's major focus behind launching its new product was to enlarge its business by involving new products in the product catalog.
• In March 2021, the United Kingdom-based Baseball Outlet announced that the outlet was named an Offical Equipment Suppliers for Baseballsoftball UK (BSUK) events and its programs. Moreover, it will be the BSUK's primary supplier of all kit and equipements through atleast 2024. Baseball Outlet is a specialist supplier of sports equipment and clothing including bats, gloves, custom team jersey and works with leading brands including Easton Rawlings, Adidas, Wilson, DeMarini, and Evoshield.

• December 2022: Sturm, Ruger & Company, Inc. launched the newest addition to its Lite Rack pistols, the Ruger Security-380. The Security-380, chambered in.380 Auto, is fully featured, the perfect size, and is a reasonably priced pistol.
• November 2022: Beretta Holdings S.A. announced the investment of USD 60 million into a new manufacturing unit in the United States. Following its recent acquisition of Norma Precision, Beretta Holding Group planned to further strengthen its position in the United States by investing USD 60 million in a cutting-edge ammunition manufacturing and distribution plant in Savannah, Georgia.
• February 2021: Beretta Holding announced an agreement to acquire 100 percent of luxury brand Holland & Holland Ltd., which offers the world's finest handmade rifles and shotguns. The company signed this agreement to expand its business with this luxury brand worldwide.

In 2019, Amer Sports Oyj, a Salomon brand, launched S/Lab Shift MNC binding, targeting freeride-focused tourers seeking a traditional binding's security and power with the uphill ease of a pin binding.

In 2019, Alpina Sports launched the new high-contrast ski goggles with QHM lens technology. Alpina also launched the Albona ski helmet.

In 2019, Giro Sports introduced a new goggle named Method, with crisp visibility and a premium VIVID lens, with Optics by ZEISS.

• June 2023: The Himalaya Wellness Company introduced two new shampoos, namely Dandruff Control Aloe Vera Shampoo and Hair Fall Control Bhringaraja Shampoo, in INR 2 sachet form. The company claims these shampoos are infused with natural ingredients carefully selected to provide effective hair care solutions. This new launch is a part of the brand's effort to reach a larger audience and increase its penetration in the market.
• May 2022: Medimix, the renowned AVA group's flagship brand, announced its new hair care product, Total Care Shampoo, enriched with natural ingredients and suitable for all hair types.
• February 2022: HonasaConsumer, the parent company of D2C unicorn Mama Earth, acquired BBLUNT, a premium hair care, hair color, and styling products brand from Godrej Consumer Products Limited. The brand's product portfolio includes hair colors, dry shampoos, conditioners, styling products, serums, and temporary hair colors.

• In May 2023, Dabur India launched Dabur Herb'lActivated Charcoal toothpaste to attract younger consumers. Charcoal is known as a cleanser, detoxifier, and good absorbent. The company aimed to enhance its product portfolio with the launch of whitening toothpaste and cater to the demand of urban consumers.
• In November 2022, Vitro Naturals launched herb-rich and fluoride-free toothpaste. The product uses herbs like neem, cloves, babool, and mint leaves. The toothpaste protects against teeth and gum infections, bad breath, toothache, and cavities and reduces gum and tooth pain.
• In July 2022, Alacer Corp., a GlaxoSmithKline (GSK) consumer healthcare subsidiary, launched the eco-conscious toothpaste brand Natean. The toothpaste is made with botanicals, natural flavors, and fruit extracts.

• April 2023: Villain Lifestyle, a men's fragrances, accessories, and grooming brand, announced the launch of its personal care range with a campaign starring actor Yash. The product launch included the launch of its new product, the Xtreme Foam Choco Mint Face Wash.
• March 2023: CODE, the brand under the Nourish Pvt. Ltd. company, announced the expansion of its haircare portfolio with the launch of its new hair serum. The company claims that the CODE Hair Serum is specifically designed for Indian men. Furthermore, the company claims that the product offers nourishing and strengthening properties that provide a good and healthy look for the hair and also aid in revitalization as the product consists of its unique blend of natural oils and advanced formula.
• February 2023: Nykaa announced the launch of its new brand, namely, Gentlemen's Crew. The company claims that the brand includes a holistic range of grooming and personal care products. Further, Gentlemen's Crew announced the launch of its robust portfolio of everyday essentials such as deodorants, beard care, and hair styling ranges.
• September 2022: the Japanese brand, Uno, launched its first sheet mask, which the company claims is exclusively designed for men.

• March 2023: Kimberly-Clark relaunched Huggies Complete Comfort baby diapers in India. The company claims that the relaunch of the product focused on 5-in-1 comfort for babies that include softness and absorption.
• October 2022: R for Rabbit launched a new baby care line, Pure & Beyond. The product range includes baby care products like baby creams, lotions, soaps, body washes, shampoos, baby powders, and baby oils. The company claims that the products are made with plant-based ingredients.
• April 2022: Sanosan, a premium baby skincare brand, launched a baby cleansing range that includes baby bath & shampoo, baby soap, and wash foam. The company claims that the products are enriched with hydrolyzed milk protein and organic olive extract.