Market Trends of Fitness Equipment Industry
Inclination Toward a Healthy Lifestyle
- The rising prevalence of lifestyle diseases, such as diabetes, obesity, hypertension, and high blood pressure, due to unhealthy dietary patterns and physical inactivity encourages the participation of individuals in fitness regimes. According to StatCan, in 2021, around 29% of adults in Canada aged 18 years and older were obese, while 36% were overweight. Thus, people are inclined toward a healthy lifestyle, driving the fitness equipment market.
- Besides this, government initiatives to promote participation in physical activities and strengthen links between the community and various sports and fitness organizations are propelling the market growth. Moreover, market players are introducing connected fitness equipment.
- For instance, in September 2022, Nautilus Inc. launched the Bowflex BXT8J treadmill with the JRNY adaptive fitness app. The treadmill can pair with a mobile device or tablet to provide access to the fitness app.
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Europe is the Largest Market for Fitness Equipment
- Fitness equipment in the United Kingdom reflects a diverse and growing market driven by a heightened awareness of health and wellness. Traditional gym equipment like treadmills, stationary bikes, and weightlifting machines remains popular. Still, home fitness equipment has a rising trend, including smart exercise machines, connected fitness apps, and compact workout gear.
- With a well-established gym culture and a focus on physical fitness, Germany has a wide array of fitness facilities and a strong demand for professional training services. For instance, in 2022, according to EuropeActive, the European Health and Fitness Association (EHFA), the number of fitness club members in Germany was 10.3 million.
- Increased awareness of the benefits of regular exercise for overall health and well-being has encouraged individuals to prioritize physical activity in Spain. For instance, according to a survey by the Ministry of Education, Culture and Sport, nearly 27% of men and 20.7% of women exercised daily in Spain in 2022.
- Governments in different countries of Europe promote healthy lifestyles through public health initiatives and campaigns. This includes encouraging physical fitness and exercise to combat obesity and related health issues. As a result, there is an increasing awareness of the importance of fitness, which drives the demand for fitness equipment in commercial fitness facilities and for personal use.
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