Market Share of Facial Make-up Industry
The facial make-up market is competitive and driven by various active players. There are numerous prominent players in the market, such as L'Oreal SA, Revlon, The Estée Lauder Companies Inc., Shiseido Co. Ltd, and Clarins Group. The major strategies adopted by the companies operating in the market are product innovations, expansions, and mergers and acquisitions. An advanced distribution network gives an upper edge to the manufacturers to expand their range of products across the world. It is crucial for players to continuously innovate, operate, and grow in the market due to the rapidly changing consumer demands and preferences. Moreover, companies are using digital and social media advertisements to make consumers aware of their new product launches in the market.
Facial Makeup Market Leaders
L’Oreal S.A.
Revlon
The Estée Lauder Companies Inc.
Shiseido Co., Ltd.
Clarins Group
*Disclaimer: Major Players sorted in no particular order
