Market Size of Facial Cleansers and Toners Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.20 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Facial Cleanser and Toner Market Analysis
The Global Facial Cleansers and Toners Market is projected to grow at a CAGR of 5.2% over the forecast period (2019-2024).
- Increasing disposable incomes in developing markets isdriving the usage of cosmetic products from the point of view of increased adoption and increased usage of premium products. This trend is also driven by the increased penetration of organized retail and online channels for sales of this category of products.
- Natural brands are increasingly out-growing traditional brands when it comes to product categories such as facial cleansers and toners. Increasing preference for indie-brands is also driving the market with such brands having a clear market opportunity in terms of marketing through social media and selling through online channels, which incentivize their low-cost go-to-market strategies.
