Eye Makeup Market Size

Eye Makeup Market Analysis

The Eye Makeup Market is projected to register a CAGR of 5.40% during the forecast period.

Eye cosmetic products such as eyeshadow, eyeliner, mascara, and kohl are formulated using water, emulsifiers, moisturizer, thickeners, and fragrances. Eye cosmetic products are available in different colors ranging from subtle to bold shades. The customer demand for waterproof and mineral-based products has led to a substantial development in the market.

Moreover, factors such as low cost, ease of use, and ease of availability are expected to support the growth of the eye makeup market in developing economies. For instance, companies such as L'Oreal India and Hindustan Unilever Ltd invested significantly in eye makeup by introducing more easy-to-use product formats in kohl, eyeliners, and mascara, with smaller and affordable packaging for eye shadows. Increasing demand for halal cosmetics, such as eye, face, and lip care products in the Middle East, is a growth opportunity for eye makeup manufacturers. Additionally, the growth of private label brands in the eye cosmetics market is also driven by social media and its positioning around affordable luxury. Celebrities like Lady Gaga are promoting the use of cruelty-free and vegan cosmetic products by offering their product range, namely the Haus Laboratories.

However, stringent regulations on the use of ingredients in cosmetics are a major challenge to the market's growth. The growing adoption of eye makeup products to enhance appearance, along with favorable growth of the cosmetics market and increasing demand for natural cosmetics, is driving the growth of the eye makeup market.