Market Share of Eye Makeup Industry
The eye makeup market is expected to be highly competitive, owing to the increasing demand for beauty products among the women population. The major players operating in this market are L'Oreal S.A., The Estée Lauder Companies Inc., Coty Inc., Shiseido Company, Limited, and Natura & Co (Avon). Some of the major developments in the market studied include increased product extensions, technological innovations, high quality, and pricing of the products manufactured. Many vendors are focusing on innovative packaging to create a wider base of customers globally. For instance, companies such as L'Oreal India and Hindustan Unilever Ltd invested significantly in eye makeup by introducing more easy-to-use product formats in kohl, eyeliners, and mascara with smaller and affordable packaging for eye shadows.
Eye Makeup Market Leaders
L’Oréal S.A.
Coty Inc.
Shiseido Company, Limited
The Estée Lauder Companies Inc.
Natura & Co
*Disclaimer: Major Players sorted in no particular order
