Market Trends of Europe Wellness Tourism Industry
Increasing Awareness Regarding Healthcare to Influence the European Wellness Tourism Market
In recent years, due to busy working schedules and poor eating habits, people have experienced various lifestyle-related issues, such as stress, anxiety, obesity, and high blood pressure. Therefore, the wellness tourism market is being stimulated by these factors. Due to its health benefits and increasing government investments to attract more tourists, awareness of wellness tourism is rising worldwide. In the first instance, hotels have promoted wellness services with only wealthy clients in mind. Service providers have been encouraged to focus on a popular middle-class group with attractive, economical packages by changing demand patterns and growing competition among hotel groups. The rapid growth of the wellness industry has resulted from this trend.
Rising Popularity of Yoga in Germany is Dominating the European Wellness Tourism Market
Wellness trips are currently the seventh most popular holiday type for German holidaymakers on their main holiday of the year. Germany has always been at the forefront of health and wellness trends. Germany has embraced many health and wellness activities that have become popular worldwide as a country committed to healthy living. One of the most famous German pastimes is yoga, which is becoming more and more popular in Germany. Germany continues to be one of Europe’s leading wellness holiday destinations, drawing in people who want to prioritize their health and balance their lives.
The number of yoga centers in Germany now stands at around 4,500 nationwide. In addition to yoga, meditation is becoming increasingly popular to relieve stress and improve health. In fact, according to a survey by the German Ministry of Education and Research, only 23% of Germans claim to practice meditation regularly. There are also more and more meditation apps and programs available online.
