How big is the Europe Vehicle Rental Market?

The Europe vehicle rental market was valued at USD 14.78 billion in 2024 and is projected to exceed USD 23 billion by 2030. Read More

Which segment of the Europe vehicle rental market is growing fastest?

Vehicle subscription services are expanding at around 38% CAGR, outpacing traditional daily rentals and long-term leases. Read More

What share of rental fleets are electric in Europe?

ICE models still dominate with 88% share in 2024, but battery EV fleets are the fastest-growing powertrain segment at a 32% CAGR. Read More

Who are the leading companies in the Europe vehicle rental market?

Europcar Mobility Group, Enterprise Holdings, SIXT SE, Avis Budget Group, and Hertz Global Holdings together account for about 75% of market revenue. Read More

How are EU regulations influencing the Europe vehicle rental market?

Fit-for-55 climate targets are accelerating fleet electrification, while new consumer-protection rules increase compliance costs and push operators toward transparent digital booking journeys. Read More

Why are online bookings important for rental companies?

Online channels grow faster than the overall market, deliver higher average transaction values through dynamic pricing and upselling, and reduce customer acquisition costs. Read More

Europe Vehicle Rental Companies

This report lists the top Europe Vehicle Rental companies based on the 2023 & 2024 market share reports. Mordor Intelligence expert advisors conducted extensive research and identified these brands to be the leaders in the Europe Vehicle Rental industry.