Market Trends of Europe Tissue And Hygiene Paper Industry
Toilet Paper Segment to Hold Major Market Share
- Toilet paper constitutes a significant portion of the tissue hygiene paper market. The demand for toilet paper will continue to rise steadily due to population growth, urbanization, and improved hygiene standards. Consumers are looking for items that contribute to a cleaner and better lifestyle, and the growing focus on health and well-being also influenced the market. Also, toilet paper and bathroom tissues are used interchangeably, serving the same function.
- Growing environmental concerns and increasing consumer awareness of sustainability issues are driving the adoption of eco-friendly practices in the toilet paper industry. The market for biodegradable and environmentally friendly toilet paper products prompts manufacturers to invest more.
- Manufacturers of tissue products know consumers' aesthetic associations with embossed tissue. Brands commonly utilize embossing to reinforce unique patterns, logos, or other features to drive consistent customer loyalty and purchases. By designing an appropriate embossing pattern and process, the correct combination can facilitate lamination, resulting in multi-ply finished products that customers perceive as high quality.
- Aldi, a supermarket chain, is doubling the sheets per toilet roll in select own-brand lines to remove 60 tonnes of plastic packaging annually and reduce emissions during delivery. When selling double toilet rolls, the retailer expects to lower the packaging size and fit more packs into delivery trucks, reducing the number of vehicles on the road and the number of trips required to transport the products to stores. The double toilet rolls will be trialed in the West Midlands, East Midlands, and Yorkshire UK counties.
- Companies operating in the market are expanding their business through acquisitions or partnerships to reach more customers and gain more profits. For instance, Partners Group, a global private markets firm, acquired Velvet CARE, one of Central Europe's fastest-growing consumer tissue producers, from Abris Capital Partners and intends to build value through initiatives including expansion in Central Europe and beyond. Velvet CARE is one of Central Europe's largest producers of hygiene tissue products, including toilet paper and other tissue hygiene products.
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Sweden is Expected to Witness Significant Growth
- In Sweden, numerous tissue paper manufacturing companies, ranging from large-scale producers to smaller enterprises, thrive in the industry. These entities boast state-of-the-art manufacturing facilities that are equipped with advanced machinery and technology, enabling them to produce high-quality tissue paper products efficiently.
- Sweden is indeed home to several prominent paper manufacturing companies, such as SCA, Holmen, Stora Enso, and BillerudKorsnäs. These companies have established themselves as leaders in the industry, producing a diverse array of paper products, including tissue and packaging materials and papers.
- Notably, sustainability is a core focus for many of these companies, as they prioritize the use of renewable resources and implement environmentally friendly practices throughout their production processes.
- Moreover, with a rich history of paper manufacturing, coupled with a strong commitment to innovation and sustainability, Sweden's paper industry plays a significant role in the country's economy and contributes to the global market.
- The Swedish market is also witnessing multiple investments in Tissue paper production and manufacturing.
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