Market Trends of Europe Tea Industry
Rising Demand for Herbal Tea
The demand for green tea and herbal tea in the country is growing at a faster rate due to aggressive marketing and campaigns showcasing the health benefits of tea. Consumption of tea improves blood flow in the body by broadening the key arteries and reducing the risk of clots, thereby reducing the risk of heart attacks. It has a high capacity to absorb oxygen radicals in the human body, which further helps to destroy the free radicals that are harmful. Such health benefits associated with the consumption of tea drive the demand for tea in the country. Moreover, the popularity of tea is continuously increasing in the food services sector. Herbal tea can help in promoting the immune system. The preference for herbal tea is growing because many consumers use herbal tea as a medicine that can help improve the digestive system of the body.
The United Kingdom is the Largest Market
The United Kingdom is the largest market. The changing lifestyles of people are gradually amplifying the importance of herbal tea, and a large part of the population now prefers herbal tea over caffeinated forms of tea. High nutritive content and fat-burning properties in green tea play a significant role in driving the growth of the tea market. The rising need for tea enables manufacturers to introduce natural and infused tea flavors targeted toward health-conscious consumers. For instance, Lipton Herbal Tea is mostly used for the treatment of liver problems by supporting the release of toxins from the body. Due to the engagement of the individuals in several works, the stress level rises eventually. Thereby, consumers of this region prefer tea as a stress-reliever drink, as tea reduces cortisol, the stress level hormone. Therefore, consumer demand for tea is rising in this region, thereby driving the market.
