Europe Super Absorbent Polymers (SAP) Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The market is segmented by Product Type (Polyacrylamide, Acrylic Acid Based, and Other Product Types), Application (Baby Diapers, Adult Incontinence Products, Feminine Hygiene, Agriculture Support, and Other Applications), and Geography (Germany, United Kingdom, Italy, France, and Rest of Europe)

Europe Super Absorbent Polymers Market Size

Market Summary - Europe Super Absorbent Polymers (SAP) Market
share button
Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR > 5.50 %
Market Concentration High

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Europe Super Absorbent Polymers Market Analysis

The Europesuper absorbent polymers (SAP) market is estimated to witness a significant growth, at an estimated CAGR of over 5.5%, over the forecast period. Rising hygiene awareness in the region is expected to drive the market during the forecast period.

  • High raw material cost and availability of raw material are likely to hinder the market's growth.
  • Increasing investments in the development of bio-based superabsorbent polymers are projected to create opportunities to the market in the coming years.
  • Germany is expected to dominate the market and is also expected to witness the fastest CAGR during the forecast period.

Europe Super Absorbent Polymers Market Trends

This section covers the major market trends shaping the Europe Super Absorbent Polymers Market according to our research experts:

Baby Diaper - A Huge Market Potential

  • Disposable baby diapers increased in popularity with the introduction of superabsorbent polymers. Super absorbent polymers are used in baby diapers due to their ability to absorb liquids and keep them trapped, even under pressure.
  • Superabsorbent polymers used in baby diapers can absorb about 30 times their weight in urine. The swollen gel holds the liquid in a solid, rubbery state and prevents the liquid from leaking onto the baby's skin and clothing.
  • Super absorbent disposable baby diapers are sophisticated, well-engineered products that provide many benefits, including convenience, comfort, exceptional leakage protection, improved hygiene, and skin care, as compared to cloth diapers.
  • Additionally, many new intense innovations, to design better diapers to meet baby's needs, are being brought to the market. A baby's diaper requires about 13 grams of SAP, hence driving the SAP market.
  • The baby diaper industry holds around 70% share of the superabsorbent polymer industry in the region. An increase in the demand for baby diapers due to increased birth rates and higher disposable incomes and increasing awareness among the population about hygiene in the region, especially in Germany and United Kingdom, are likely to increase the demand for superabsorbent polymers.
Europe Super Absorbent Polymers (SAP) Market - Segmentation

Germany to Dominate the Market

  • German parents are increasingly becoming aware about the environmental impact and the amount of waste created as a result of disposing of these diapers and nappies. Although these issues may undermine consumption, they also served to create demand for niche products, such as cotton nappies and pull-on nappies.
  • The European market is the largest market for incontinence catheters, with Germany being the largest contributor within the region.
  • Absorbent hygiene products continue to make important contribution to the quality of life and skin health of millions of people and are expected to have a significant demand in Germany, during the forecast period.
  • Germany is home to the second-largest producer of food in Europe. The country excels in producing beet root and tree nuts. The raising demand for organic food is increasing the implementation of SAP in agricultural practices in the country. Various farmers have been mixing hydrogel with soil around the root zones of common trees and plants, to accelerate the process of yield. 
  • Owing to all these factors, the market for super absorbent polymers in the country is expected to increase during the forecast period.
Europe Super Absorbent Polymers (SAP) Market - Regional Trend

Europe Super Absorbent Polymers Industry Overview

The Europe super absorbent polymers (SAP) market is partially consolidated. Key players in the market include BASF SE, ADM, Wanhua Chemical Group Co.,Ltd., Kao Corporation, and Evonik Industries AG, among others.

Europe Super Absorbent Polymers Market Leaders

  1. BASF SE

  2. ADM

  3. Wanhua Chemical Group Co.,Ltd.

  4. Kao Corporation

*Disclaimer: Major Players sorted in no particular order

Market Concentration - Europe Super Absorbent Polymers (SAP) Market.png

Europe Super Absorbent Polymers Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Rising Hygiene Awareness

      2. 4.1.2 Growing Infant and Aging Population

    2. 4.2 Restraints

      1. 4.2.1 High Raw Material Cost and Availability of Raw Material

      2. 4.2.2 Other Restraints

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Product Type

      1. 5.1.1 Polyacrylamide

      2. 5.1.2 Acrylic Acid Based

      3. 5.1.3 Other Product Types

    2. 5.2 Application

      1. 5.2.1 Baby Diapers

      2. 5.2.2 Adult Incontinence Products

      3. 5.2.3 Feminine Hygiene

      4. 5.2.4 Agriculture Support

      5. 5.2.5 Other Applications

    3. 5.3 Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 Italy

      4. 5.3.4 France

      5. 5.3.5 Rest of Europe


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 ADM

      2. 6.4.2 Asahi Kasei Corporation

      3. 6.4.3 BASF SE

      4. 6.4.4 Chase Corp

      5. 6.4.5 Evonik Industries AG

      6. 6.4.6 Kao Corporation

      7. 6.4.7 LG Chem

      8. 6.4.8 SONGWON

      9. 6.4.9 Wanhua Chemical Group Co.,Ltd.

    5. *List Not Exhaustive

    1. 7.1 Increasing Investments in the Development of Bio-based Superabsorbent Polymers

**Subject to Availability

Europe Super Absorbent Polymers Industry Segmentation

The Europe super absorbent polymers (SAP) market report includes:

Product Type
Acrylic Acid Based
Other Product Types
Baby Diapers
Adult Incontinence Products
Feminine Hygiene
Agriculture Support
Other Applications
United Kingdom
Rest of Europe

Report scope can be customized per your requirements. Click here.

You can also purchase parts of this report. Do you want to check out a section wise price list?

Europe Super Absorbent Polymers Market Research FAQs

The Europe Super Absorbent Polymers (SAP) Market is projected to register a CAGR of greater than 5.5% during the forecast period (2023-2028).

BASF SE, ADM, Wanhua Chemical Group Co.,Ltd. and Kao Corporation are the major companies operating in the Europe Super Absorbent Polymers (SAP) Market.

Europe Super Absorbent Polymers (SAP) Industry Report

Statistics for the 2023 Europe Super Absorbent Polymers (SAP) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Super Absorbent Polymers (SAP) analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!