Market Share of Europe E-Cigarettes Industry
The Europe e-cigarette market is consolidated and comprises a few prominent players who hold most of the share in the market. Key strategies adopted by the major players are product innovation and mergers and acquisitions.
Key players are investing in R&D to develop and launch new and innovative products to cater to the ever-increasing demand for new products from consumers across the world. With the increasing number of health-conscious consumers worldwide, major players are adopting several strategies to draw consumers' attention by introducing products with new technological advancements.
Increasing firm concentration ratio and advertising expenses by companies are also strengthening the competition. Also, the players continuously launch new products to retain and strengthen their market positions. Some of the major players in the market are British American Tobacco PLC, Philip Morris International Inc., Altria Group, Inc., Imperial Brands PLC, and Japan Tobacco Inc.
Europe Electronic Cigarette Market Leaders
British American Tobacco plc
Philip Morris International Inc.
Altria Group, Inc.
Japan Tobacco Inc.
Imperial Brands plc
*Disclaimer: Major Players sorted in no particular order
