Market Trends of Europe Consumer Packaging Industry
This section covers the major market trends shaping the Europe Consumer Packaging Market according to our research experts:
Growth in Distribution Channels, such as Convenience Stores and E-commerce, to Drive the Market
- In Europe, retail and online sales have been increasing effectively. To stay safe during the COVID-19 pandemic, many people began purchasing food and preparing it at home rather than eating at restaurants.
- According to the CBI - Ministry of Foreign Affairs (EU), Europe is forecast to be the largest global importer of processed fruits and vegetables, accounting for approximately 40% of the global supply. Around 30% of the European processed fruit and vegetable trade comes from developing countries. Furthermore, most intra-European commerce comprises re-exports of processed fruits and vegetables from developing nations. Imports of processed fruit and vegetables into Europe are predicted to record a growth of 2 to 3% per year over the next five years, depending on product categories.
- According to Appinio, a substantial percentage of consumers in the United Kingdom have reported changes in their internet buying habits over the past year.
- The growth in food packaging and the ever-increasing demand for corrugated packages in growing e-commerce shipments during the COVID-19 pandemic are the primary drivers of the market. In e-commerce portals, demand has sharply increased for grocery packaging, healthcare products, and e-commerce shipments.
- The shift toward e-commerce growth means expanding the order mix, greater complexity, and more packaging diversity. Labor and seasonality also affect fulfillment operations' ability to meet orders, complicating packaging and resulting in increased damages. Furthermore, network shipping constraints and rising costs are expected to continue. More customization and unique solutions may be needed to compete effectively to achieve customer loyalty.
- In April 2022, Pregis invested in a new 1960 square meters (21,000 square foot) customer experience facility in Europe designed to provide holistic solutions to protective packaging challenges and reduce costly waste from damaged products.
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Poland to Witness Significant Market Growth
- Poland is one of the significant markets for European consumer packaging vendors, owing to the high rate of investment in advanced and innovative packaging across its various end-user industries and the country's growing focus on lightweight, portable, flexible, and environmentally friendly packaging.
- The country has witnessed multiple investments by various market players and the rising demand for consumer packaging in various industries, such as food and beverages.
- In February 2021, UFlex Limited opened its brownfield BOPET film line in Poland with a capacity of 45,000 TPA. The trial run for its BOPP plant in Hungary and BOPET plant in Nigeria have already commenced, and both plants are expected to be commissioned soon.
- The earlier capacity of the group's packaging films plant in Poland was 30,000 TPA, and an additional 10.4-m BOPET line of 45,000 TPA has been commissioned, making UFlex's subsidiary Flex Films one of the largest BOPET manufacturers in the European Union.
- Many Polish packaging companies are also expanding their geographical presence by opening new manufacturing units, which is expected to boost the region's flexible packaging market scope. For instance, Plast-Box Group, one of Poland's and Europe's prominent plastic packaging producers, has opened a new warehouse and logistics center near Warsaw with a total area of over 3,800 square meters.
- DS Smith has been building a new corrugated packaging plant in Bełchatów, a town located south of Łódź in central Poland, since 2021. Commissioning of the new plant, including a new corrugator geared for an annual production of 180,000 sq. m, is set for the end of June 2022. This is the sixth corrugated packaging plant of DS Smith in the country.
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