Market Trends of Dye Sublimation Printing Industry
This section covers the major market trends shaping the Dye Sublimation Printing Market according to our research experts:
Household Segment is Expected to Drive the Market
- The scope of the applications of dye-sublimation covered under the study includes curtains, carpets, wall coverings, upholstery, etc., used for household purposes. Residential constructions account for a substantial market share in this segmental market and are expected to drive significant growth for the market studied during the forecast period.
- Various factors driving the demand for the applications mentioned include the rapid rise in urbanization and increased disposable income. This has been responsible for a historic transformation of human social roots by predominantly replacing the rural culture on a global scale. According to MasterCard, the year-on-year growth (2021 on 2020 change) in apparel sales in the United States was about 47.3% in November 2021. Such trends are expected to contribute to the growth of the studied market in the household segment.
- Furthermore, the increasing penetration of the e-commerce industry is expected to drive the market's growth as it plays a dominant role in communication between companies and consumers. The platform helps customers provide up-to-date information about the business and its products.
- Considering the growing demand, several vendors are expanding their portfolio to include new printers and printing solutions. For instance, in April 2022, Epson, a leading provider of dye sublimation printers, expanded its 76-inch, industrial-grade textile printer range to include the SC-F10000H.
- Moreover, dye-sublimation printing, such as curtain manufacturing, is preferred in household textiles. Printers used for these are expected to witness increased demand owing to the usage of printed fabrics in the home textiles segment. The need for such materials is expanding globally.
- However, the demand for wall covering products has steadily declined over the last few years. This is primarily attributed to the difficulty involved in removing an existing wallpaper. This tedious task requires the right tools, such as stripping tools and chemicals. However, such an act could damage the integrity and appeal of the wall.
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Asia-Pacific Region to Witness Highest Growth
- The Asia-Pacific region is witnessing robust growth in the dye sublimation printing market due to its growing textile industry. Factors such as shortening lifespan and faster adaptability of fashion designs, development of new technologies, and growth of the e-commerce industry further aid the market growth.
- According to the National Bureau of Statistics of China, in December 2021, China produced approximately 3.92 billion meters of clothing fabric. The monthly textile production volume was consistently above three billion meters since late 2020.
- According to the IBEF (India Brand Equity Foundation), the Indian textile sector is one of the oldest industries in the economy and is expected to reach USD 209 billion by 2029. The trend of digital printing is catching up in the region, as customers are looking for short runs and faster turnaround times. Increasing demand from various end-user customers, such as textiles, may further improve the power of digital printing to provide innovative results.
- Dye-sublimation printing gained attention in India after the campaign that IPL started in the past decade when Epson first offered IPL t-shirts through its Surecolor SC-F6070 and SC-F 7070 (dye sublimation printers). With more such events gaining popularity, the studied market is expected to receive further growth opportunities during the forecast period.
- Various companies are focusing on developing sustainable advanced printers to cater to the increasing demand in the region. For instance, in August 2021, ColorJet India Launched SubliXpress Plus For Dye-Sublimation Printing for the textile printing front. It features eight staggered Kyocera printheads that can print variable drop sizes of 5, 7, and 12pL as demanded to produce exceptionally sharp lines and create smooth gradients in color tones. It is a high-volume printer and features zero water-consuming printing technology suitable for fabrics made with recycled polyester-knit and woven materials.
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