Dye Sublimation Printing Market Size

Dye Sublimation Printing Market Analysis

The global dye sublimation market is expected to register a CAGR of 16.8% during the forecast period. Dye-sublimation printing is being increasingly adopted due to its high-quality photographic results. This process utilizes thermal transfer to shift different amounts of colored dye pigments from a carrier film to the PVC printing surface, to which the dyes bond chemically.

• Dye-sublimation printing is quickly gaining traction among promotional product printers due to its diverse application on many products. This printing applies to fabric and rigid materials. Companies are also adopting this type of printing for banners and ceramic tiles. It yields permanent color embedded in the substrate or cloth rather than printed on the surface. Dye-sublimated fabric does not fade or crack even after washing several times, and images do-not chip, peel, or scratch.
• In recent years, the demand for dye-sublimation printers has observed significant growth; printer vendors have begun producing high-speed, high-volume systems for industrial facilities-the revelations in design, better printheads, and other components further augment the demand. The new printheads offer faster print speed and an automatic circulation system, thus, reducing printhead nozzle clog, which is one of the common reasons behind the downtime.
• The garment industry commands a significant market share with the increasing vendor propensity toward adopting dye-sublimation printing solutions. Some critical factors for adopting digital printing include greater design flexibility than screen printing. Many designers, such as Mary Katrantzou and Alexander McQueen, prefer digital printing for small prints because it is cost-efficient.
• Furthermore, several emerging players and start-ups can be identified to gain significant funding, which is further supporting the growth of the studied market. For instance, in January 2022, HugePOD, a company offering print-on-demand apparel design and manufacturing, announced a significant funding milestone, raising USD 40 million in a Series B round. The company uses dye-sublimation printing on apparel.
• However, factors such as the slow pace of operation of dye sublimation printers as compared to the inkjet printers and the higher number of steps involved in dye sublimation, causing the price to be a bit higher than other processes, are challenging the growth of the studied market.
• With the global outbreak of COVID-19, the global textile industry is facing the brunt of a worldwide market slump. The demand for textiles has reached a standstill as the major markets are under lockdown globally. Businesses, such as apparel stores and malls, were ordered to shut down, and it is expected that they may not be opened at total capacity until widespread vaccination is complete. However, The coronavirus crisis has accelerated the growth of the e-commerce industry, with online purchases increasing, driving the demand for fashion and clothing. Moreover, the increasing demand for new trends and comfortable, decorative apparel and reduction in travel restrictions is expected to drive the industry's growth during the forecast period.