Market Share of Dry Shampoo Industry
The dry shampoo market faces high competition, with the majority of market share being held by leading players, including Procter & Gamble, Church & Dwight UK Ltd., Henkel AG & Co. KGaA, L'Oréal Paris, BBLUNT, MacAndrews & Forbes Incorporated, Coty Inc., PHILOSOPHY INC, and Unilever. The key players focus on product development, online distribution channels, strategic expansions, advertisement, and branding of their products to expand their geographic reach and consumer base. The leading companies are also investing heavily in R&D to ensure high-quality products. Launching new products and strategic expansions to untapped geographies are the preferred strategies of players operating in the market. Leading manufacturers in the dry shampoo market are focusing on leveraging the opportunities posed by the emerging markets of Asia-Pacific, such as India, to expand their revenue base.
Dry Shampoo Market Leaders
Church & Dwight Co., Inc.
Unilever
Procter & Gamble
L'Oréal S.A.
BBLUNT
*Disclaimer: Major Players sorted in no particular order
