Market Size of Drinkable Yogurt Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.80 % |
| Fastest Growing Market | Europe |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Drinkable Yogurts Market Analysis
Global drinkable yogurt market is growing at a CAGR of 4.8% during the forecast period (2020-2025).
- The market is mainly driven by the rising demand for probiotic foods and healthier snacking food products among health-conscious consumers including both adults and children. Also, recent launches of formulated functional products with new flavors have further fueled the global market, such as drinkable yogurt fortified with omega 3, collagen, aloe vera, plant sterols, and soy isoflavones. For instance, Morinaga Nutritional Foods Inc. launched a low-fat Japanese-style yogurt drink under its popular Alove brand in three flavors- original aloe vera, strawberry banana and coconut in March 2018. Also, new drinkable yogurt flavor, such as the savory flavor of vegetables- carrots, beetroot, and tomatoes, have become popular among consumers. In addition, consumers are seeking more healthier and natural ingredients in drinkable yogurts, such as stevia, instead of bulk sweeteners, to reduce calories.
- However, the major challenge in this sector is the regulations claimed by the regulatory bodies, for instance, the U.S. Department of Agriculture recommends limiting the yogurt drinks to 3 cups per day, which includes not just yogurt but any milk, cheese or other dairy products.
