Market Share of Drinkable Yogurt Industry
The global drinkable yogurt market is highly competitive in nature having a large number of domestic and multinational players competing for market share and with innovation in products being a major strategic approach adopted by leading players. Additionally, merger, expansion, acquisition, and partnership with other companies are the common strategies to enhance the company presence and boost the market. For instance, in March 2018, Archway Food Group, with its brand Pillars, introduced drinkable Greek yogurt which contains probiotic live cultures as well as prebiotic fiber that boosts digestive health and is made up of stevia and non-GMO grass-fed cow milk that supports the natural claim.
Drinkable Yogurts Market Leaders
Danone Groupe SA
Chobani, LLC.
Morinaga Nutritional Foods, Inc.
General Mills Inc.
Pillars Yogurt
*Disclaimer: Major Players sorted in no particular order
