Market Share of Dishwashing Products Industry
The global dishwashing products market is highly fragmented owing to the presence of multiple regional and multinational companies offering a wide range of dishwashing products. Some of the prominent players in the market are The Proctor and Gamble Company, Unilever Plc, Henkel AG & Co. KGaA, and Reckitt Benckiser Group, among others. Industry participants are focused on product innovations, environment-friendly packaging, and improved distribution networks across online and offline channels to reach a larger customer base. For instance, in 2022, The Henkel company launched a new dishwashing liquid range called Pril Stark & Naturlich, featuring natural ingredients and sustainable packaging. Pril is offering a refillable pump dispenser, the bottle body is made exclusively from recycled plastic and the refill pouch saves 70 percent plastic compared to the pump dispenser. The formula contains 93 percent of ingredients of natural origin as well as food-certified colorants and fragrances.
Dishwashing Products Market Leaders
The Procter & Gamble Company
Unilever Plc
Henkel AG & Co. KGaA
Reckitt Benckiser Group PLC
Johnson & Johnson Services, Inc.
*Disclaimer: Major Players sorted in no particular order
