Market Trends of Croatia E-commerce Industry
This section covers the major market trends shaping the Croatia E-commerce Market according to our research experts:
Smart Phones and Social Media users holds the highest share in Online Shopping
- The majority of young people in Croatia use smartphones to access the internet, and smartphones are likely to be the most popular device for making online purchases. Native advertising, or adverts that blend in with the content and design of a website, is becoming increasingly popular. Further, several Croatian enterprises can be noted to promote via e-mail, while others indulge in leveraging Facebook to advertise products.
- Popular social networking platform in the country include the likes of Facebook and Instagram, which has facilitated the marketing of various products and aided the growth of the studied market. Politicians and journalists in the country can be noted to be actively using Twitter. YouTube has also gained significant traction, which has allowed enterprises to bring their products to the users.
- Nonetheless, the COVID-19 pandemic in Croatia greatly benefitted mobile e-commerce in 2020. This increase is largely due to the younger generation's preference for conducting transactions on their mobile devices. Furthermore, the rising use of smartphones and social media has bolstered the country's E-commerce market demand.
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Fashion will lead the overall E-commerce market in Croatia
- Even though conventional out-of-home fell in 2020, a rebound in revenue is expected to continue in 2022 as people resume their normal outdoor activities. In the coming years, digital out-of-home advertising (DOOH) and developing programmatic OOH advertising technologies are projected to increase even more.
- Some of the leading online fashion stores are Asos, Zalando, Nordstrom, or specific category shops are the key sales channels in this market area eBags, zara.com, clarks.com, samsonite.com. These are some of the domestic and international fashion e-commerce websites that offer several kinds of apparel and luxury clothes throughout Croatia. These internet retailers have created huge demand amongst Croatian consumers.
- Since July 2021, ASOS and Zalando have only lately expanded their network to Croatia. This has already proven to be a trustworthy supplier for all of the customers' wardrobe needs, and they also offer free 30-day returns on all orders. This has expanded its presence on e-commerce platforms across Croatia.
- Furthermore, Amazon, eBay, and AliExpress are the most popular foreign E-commerce platforms in Croatia, offering a wide range of products as well as clothes and accessories. These companies expanded their business by catering to the fashion industry. However, eKupi, Mall, Zuti klik, and Abrakadabra are some of the most well-known domestic fashion e-commerce sites, while PinkPanda is Croatia's fastest-growing online cosmetics retailer.
