Market Size of Croatia E-commerce Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 11.90 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Croatia E-commerce Market Analysis
The Croatia E-commerce market is expected to grow at a CAGR of 11.9% over the forecast period from 2022 to 2027. The European E-Commerce market has been recording robust growth over the last few years, thereby offering exciting opportunities for online retailers across various sectors. However, Croatia is still considered to be maturing market for e-commerce with hopes of higher penetration rates over the forecasted period.
- Croatian e-commerce has grown since the country joined the EU in 2013. Because businesses have already created e-commerce platforms and users are now comfortable with the notion, the COVID-19 pandemic is expected to push increased use of E-commerce.
- According to the International Trade Administration, a significant share of Croatian internet buyers buy from stores located outside of the country, primarily in China and the EU. Media and electronics is the market's largest segment, with a market value of USD 208.0 million in 2020. Clothing, shoes, fashion accessories, and food are all available for purchase online. About 40% of Croatian online shops cater solely to the Croatian market, while the remaining 40% cater to international customers.
- Moreover, the country is witnessing a constant rise in E-commerce sales. New markets are forming, and established markets have the potential for growth even more. Over the next few years, global growth is expected to continue, with Croatia contributing and aiding the same.
- With the introduction of the EU Digital Single Market Strategy, Croatia people will have complete access to all goods and services offered online by EU enterprises. Payments, customer rights, and privacy policies are all covered under the Strategy. According to the Digital Economy and Society Index (DESI) report for 2021, the country ranked 19th of 27 EU Member States. Online shopping is heavily promoted in the media, which is expected to drive the growth of the market in the country.
