Market Trends of Cookies Industry
This section covers the major market trends shaping the Cookies Market according to our research experts:
Increasing Demand for Healthy Cookies
- Customers across the world are increasingly becoming health conscious and are shifting towards gluten-free cookies owing to the rise in the number of chronic diseases. The key players are also focusing on launching healthier oatmeal raisin cookies and snickerdoodles with natural flavors, which is one of the major factors driving the growth of the cookies market.
- For instance, in February 2022, The No Nasties Project, based in Melbourne, launched a biscuit range rated 3.5 health stars, Better Cookies. There are three flavors in this range: Hazelnut Flavoured Choc Chip Minis, Choc Chip Minis, and Caramel Flavoured Minis. Aside from their natural flavors and colors, they are free from artificial ingredients.
- Additionally, oatmeal cookies are a healthier alternative to chocolate cookies and chocolate chip cookies. This is especially relevant for health-conscious consumers who attach a high level of importance to products that suit their active lifestyle. The increasing popularity of clean-labeled cookies is expected to change the market dynamics as more bakeries are working on certification from the Non-GMO Project. Furthermore, along with natural ingredients, consumers also demand a variety of options, such as limited-time deals, experiences, fun flavor combinations, and co-branding that puts a nostalgic or exciting take on old favorites. This, in turn, is boosting the cookie market growth globally.
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Europe Dominate the Market
- The market is dominated by Europe, followed by North America. Countries like Italy and Spain lead the market demand for cookies in Western Europe. According to the Ministry of Agriculture, Food, and Environment (Spain), in 2021, the per capita consumption of pastries, cookies, and cereals was 13.79 kg, an increase from 13.4 kg in 2019.
- Moreover, rising concerns over glutamic disorders and lactose intolerance in developed countries of the European region are boosting the demand for gluten-free cookies and dairy-free cookies. According to Celiac Disease Foundation, in 2022, approximately 1 in 100 people in the United Kingdom will be affected by Celiac disease, and the number is continuously increasing.
- Additionally, the rising income of the people present in the region is an important factor behind the rising demand for premium cookies. It has been observed that the younger population is more inclined toward purchasing cookies. Cookies also make a good gifting option, along with chocolates. All these factors are anticipated to drive the growth of the cookies market in the region.
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