Market Trends of Cold-Pressed Juice Industry
This section covers the major market trends shaping the Cold-Pressed Juice Market according to our research experts:
Rising Demand for Organic Juices
Natural beverages free of synthetic pesticides, flavoring agents, or preservatives have increased consumer demand. Increased health consciousness, obesity control, and increased customer awareness about product composition are the major factors behind the penetration of organic beverages in the market. Organic beverage still represents a small part of the health and wellness market. Still, it includes significant growth opportunities based on consumers' priority evolution regarding consuming natural beverages. Due to the increasing preference for organic food products, retail chains are increasingly distributing organic products such as organic dairy products, organic drinks, organic juices, organic cereals, organic meat, and others, which are expected to grow. Currently, major players in the market are more focused on offering organic juices in mixed types as they include higher nutritional content and enable the manufacturers to provide a blend of different varieties of fruits, vegetables, and others. For instance, in April 2021, Just Juice, an Ireland-based company launched its line of cold-pressed juice shots, Wheatgrass Juice and two specialized health and wellness shots, a Broccoli Shot made from 4-day-old Sprouted Broccoli Juice and a Beetroot Shot with added Broccoli.
North America is the Largest Market
North America is the largest market, as consumers in this region prefer a healthy diet to maintain a healthier lifestyle. Moreover, consumers' preference for a healthier lifestyle is due to the increased health consciousness in this region. The factors fueling consumers' interest in cold-pressed juice include the rising number of people skipping breakfast and looking for an on-the-go alternative that gives them nutritional benefits. The growing concern regarding sugar consumption owing to the increasing obese population is also driving the market. Manufacturers of cold-pressed juice cleanse with health benefits such as improved immunity, gut health, and skin glow are also finding a growing need in the region attractive. The increasing demand for natural and clean-label ingredients is also boosting the market for cold-pressed juices in the area. In June 2022, Michigan-based Blake Farms expanded its offerings with the launch of Blake's Cold-Pressed juices, a line of fruit juices produced at its farm in Armada, Michigan.
