Market Share of Cognitive Analytics Industry
The cognitive analytics market is highly competitive owing to the presence of many small and large players in the market providing services in domestic as well in the international market. The market appears to be moderately concentrated moving towards the fragmented stage with the major players adopting strategies like product and service innovation and mergers and acquisition to expand their reach and stay ahead of the competition. Some of the major players in the market areGoogle LLC,Oracle Corporation,SAS Institute,IBM Corporation among others.
- June 2019 -Oracle announceda new, customer-centric vision for Oracle Analytics at the company’s Analytics Summit. Oracle Analytics is positioned to marry data, analytics, and applications, and address the needs of business users, analysts and IT.
- April 2018 - IBM entered into a partnership with Media Math. The partnership is pairing the cognitive abilities of Watson with Media Math’s full capabilities which will allow marketers to create millions of customizable ads that reach a consumer on the right device, at the right moment with the right message
Cognitive Analytics Market Leaders
Google LLC
Oracle Corporation
SAS Institute
IBM Corporation
Microsoft Corporation
*Disclaimer: Major Players sorted in no particular order
