Market Trends of Clickstream Analytics Industry
This section covers the major market trends shaping the Clickstream Analytics Market according to our research experts:
Retail Industry to Dominate the Market
- To stay competitive in the growing e-commerce market and to address customer requirements and behavior there is a greater demand for clickstream analytics to analyze the behavior of users of a web site, segment the site traffic and gather data based on user attributes, including demographic data and purchase history.
- Various customer tendencies are often measured by some standard metrics like their visit durations, search terms, ISPs, countries, browsers, etc. The process can enable a company to know what visitors are thinking about.
- Salesforce predicted in 2018 that more purchases will be made with mobile phones during the holiday season than any other devices. Thus clickstream analytics is expected to grow for smartphones segment.
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Asia-Pacific to Witness the Highest Growth
- Asia is a major player in the changing retail landscape due to rise in e-commerce startups.
- China leads the e-commerce market with Alibaba recently opening a pop-up store in Australia and reflecting the ‘phygital’ trend towards digitally-enhanced offline experiences. Clickstream analytics will help to measure the success of such initiatives.
- The APAC region is diverse and unique and made up numerous different cultures, traditions, and languages and a complex digital landscape. In order to be successful, brands need to be aware of these differences and adapt their marketing strategies accordingly. To contribute in the same, clickstream technologies will analyze customer's behaviour and help brands personalise offerings for each customer.
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