Market Size of Clickstream Analytics Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 14.70 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Clickstream Analytics Market Analysis
The Clickstream Analytics Market was valued at USD 947.65 million in 2020 and is expected to reach USD 2157.90 billion by 2026, at a CAGR of 14.7% over the forecast period 2021 - 2026. As the population is inclining towards e-commerce and digital revolution is underway, companies are adopting clickstream analytics solutions to track customer's online journey and provide customized offering.
- A major factor driving the market is the rapid adoption of mobile technology that is providing multiple digital touch points to the companies that require to be assessed and analyzed. These techniques have enabled companies leverage clickstream analytical insights to develop new products, enhance present product portfolio and improve their websites and applications to reduce customer churn and increase customer satisfaction.
- Upcoming data privacy acts safeguard customers behaviour online and fine heavy penalties on companies violating this law. For instance, New York Privacy Act, suggested in June 2019 will allow New Yorkers to find out what data is collected on them and with whom the data is being shared. State residents will also gain the right to request any personal data be corrected or deleted, and ask that companies not share or sell that data with any third parties.
