Market Trends of South Africa Cleaning Products Industry
Growing Penetration of Cleaning Products in Households
- The growing number of households and disposable income in South Africa has resulted in an increased consumer purchasing power for home care and home hygiene products, which has subsequently driven the sales of household cleaning products in the country.
- The adoption of cleaning equipment, such as steam cleaners and vacuum cleaners, and eco-friendly chemicals in residential settings is primarily driven by the need to achieve a hygienic and chemical-free cleaning of floors, walls, and kitchens. The market for cleaning equipment is gaining traction as deep cleaning and sanitization of home carpets are growing. Kitchens and carpets are the largest application end users in the residential segment, primarily for cleaning equipment.
- Additionally, the growing demand for cleaning products, such as powders and gels, and high economies of scale have enabled the market to witness the proliferation of private label brands at retail shelves through various promotional offers and discounts.
- For instance, Pick n Pay, one of the largest supermarket chain stores in South Africa, offers a range of cleaning products under its private label, PnP brand, that are certified as vegan, cruelty-free, and not tested on animals. This trend towards eco-friendly and animal-friendly cleaning products is likely to continue as consumers become more aware of the impact of their choices on the environment and animal welfare.
- Overall, the market for household cleaning products in South Africa is expected to continue its growth trajectory, driven by the increasing disposable income of households, adoption of cleaning equipment, and growing demand for eco-friendly and animal-friendly cleaning products.
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Growing Demand for Cleaning Products in Healthcare Centre
- Cleaning products play a critical role in maintaining cleanliness and hygiene in healthcare environments. Healthcare facilities such as hospitals, clinics, and nursing homes are highly susceptible to microbial contamination due to the constant presence of patients, healthcare professionals, and visitors. Cleaning products such as disinfectants, detergents, and sanitizers are used to clean and disinfect surfaces, medical equipment, instruments, and other items in the healthcare setting.
- The use of cleaning machines, such as steam cleaners, has become increasingly popular in healthcare facilities because they can effectively eliminate germs and bacteria from surfaces and equipment. Steam cleaners use high-temperature steam to kill bacteria and other microorganisms, making them an efficient and eco-friendly cleaning solution. For instance, healthcare centers use steam cleaners (expect to reduce 99% of germs) to minimize the spread of infection and make surfaces and equipment safe to use.
- On the other hand, cleaning products such as enzymatic detergents are also used extensively in hospitals and other outpatient clinics. As a result, manufacturers are focussing on offering cleaning products exclusively for health care centers. For Instance, SaniChem, a cleaning product manufacturer in South Africa, offers a line of high-quality enzymatic detergents and hospital-grade surface disinfectants specially designed for hospitals, group medical practices, emergency medical services, veterinary clinics, and laboratories.
