Market Trends of China Rice Protein Industry
Increasing Demand for Functional Protein Beverages
- The market is driven by the shift in demand from processed food to healthy food products with improved functionalities and the development of various protein ingredients such as rice protein hydrolysates, isolates, and concentrates for effective utilization in various applications such as dietary supplements and food & beverages.
- The increased demand for hypoallergenic alternatives to meat from the sector contributed to significant innovation in the rice protein industry. Global manufacturers, such as Axiom Foods, supply rice protein for baked goods, beverages, confectionery, cosmetics, sports nutrition, and savory meat products, including China.
- The features of rice protein, such as higher solubility, emulsifying properties, foaming stability, and superior surface properties, make it a preferred choice among food and beverage manufacturers. Moreover, rice protein is extracted from rice. As a result, China imports a significant amount of rice. For instance, according to the UN Comtrade, in 2022, China imported rice mostly from India, Pakistan, Vietnam, Thailand, and Myanmar. Further, production and marketing strategies are also driving sales in the market.
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Rice Protein Concentrate Holds a Significant Market Share.
- The increasing population in the country drives the need for various protein sources, such as rice protein concentrate. For instance, according to the World Bank Group data, in 2022, China accounted for 1,412.175 million population in total.
- Moreover, people with lactose intolerance are becoming more familiar with rice protein concentrate because it is hypoallergenic and a nutritional substitute. In July 2022, according to the ProCon/Encyclopaedia Britannica, Inc., China accounted for 85% of the country's population consisting of lactose intolerance.
- Further, rice protein concentrate helps strengthen the body's metabolism and regulate sugar levels. It helps to maintain the fitness of the body as rice proteins help to burn fats and improves the hydration of the skin cell. Thus driving the rice protein concentrate market in the country. Additionally, increasing rice grains' import value in China also drives the rice protein concentrate market.
- For instance, according to the UN Comtrade data, in 2022, the import value of rice in China accounted for USD 2,622.692 million, which is a significant increase from 2021, which accounted for USD 2,187.458 million. Hence, all the above-mentioned factors positively drive the market in the country.
