Market Size of China Rice Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.24 % |
| Fastest Growing Market | Food and Beverages |
| Largest Market | Food and Beverages |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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China Rice Protein Market Analysis
The China rice protein market was valued at USD 104.4 million in the current year and is projected to register a CAGR of 5.24% over the next five years.
- Rice has been a staple diet in China for decades. As a result, consumers are providing rice protein with favorable reviews, considering it a familiar and trustworthy source of nutrients. Consumers are seeking plant-based protein alternatives like rice protein, which is perceived as a healthy option, as their understanding of health and nutrition progresses.
- Further, rice protein applications in the food and beverages sector are rising as an allergen-friendly alternative to soy and animal dairy proteins, mainly as meat alternatives and in beverages. In addition, consumers in China are willing to spend more on premium, healthy food products, particularly rice protein-based products, as the Chinese middle class expands and disposable income increases.
- Moreover, the trend for clean-label ingredients and organic certified products is gaining more traction. Therefore, manufacturers are launching innovative products to address the changing needs of the industry.
- For instance, AIC, a subsidiary of LLB Specialties, provides various product offerings such as organic rice protein, organic brown rice protein, and organic pumpkin seed protein, manufactured by Panjin Hetian Food Co. Ltd, located in Panjin City, China. The company claims that the rising demand trend for vegan proteins and organic-certified food and nutrition ingredients drove the products. Additionally, the fitness and sports nutrition market in China is rapidly increasing, and rice protein is popular as a natural, plant-based protein supplement among athletes and fitness enthusiasts.
