Market Trends of Chile E-commerce Industry
This section covers the major market trends shaping the Chile E-commerce Market according to our research experts:
Increase in number of e-commerce user in Chile
- Chilean mobile internet penetration reached 100% in the third quarter of 2020, with 19.8 million connections, primarily via smartphones.
- Chilean consumers are increasingly using credit and debit cards to make online purchases. Online payments in Chile are made in Chilean pesos (CLP) via local bank transfers and credit cards issued by local banks. MACH, Fpay, and Mercadopago are popular payment platforms in Chile.
- The number of online users in Chile has increased dramatically year after year, as has their demand for digital services. Entrepreneurs and small businesses can now sell their products or deliver their services more efficiently due to an online channel that allows them to reach a larger audience and previously inaccessible markets.
- Matriz Digital 2018-2022 is a roadmap on national connectivity priorities developed by the Chilean government. This plan aims to close the technological gap in Chile to promote the country's development. Matriz Digital focuses on three areas. Such as defining and respecting digital citizens' rights, stimulating investment and infrastructure, including 5G implementation, and promoting digital development. There are currently free internet zones in fifteen regions of the country, providing access and connectivity to low-income residents.
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