Market Trends of chewing gum Industry
The strong presence of leading brands with unique flavors resulted in the segment's positive growth
- Asia-Pacific and North America are the prominent gum-consuming regions, followed by Europe. In Asia-Pacific, consumers in formal settings, such as students and working professionals, prefer chewing gum for brain stimulation as it enhances focus and concentration. China, India, and Japan are leading gum-consuming countries in the region.
- Chewing gum is a widely consumed gum variant across leading markets, including North America and Asia-Pacific. The flavor is one of the most significant attributes when it comes to buying chewing gum. Some popular chewing gum flavors include peppermint, spearmint, watermelon, cinnamon, original bubblegum, and tropical.
- The economic parameter is one of the major factors influencing consumers’ gum-buying behavior in North America. In North America, as of 2023, on average, the cost of a simple package of sugar-free gum that contains 12 to 60 pieces at the local grocery store ranged from USD 1 to USD 2 per individual pack.
- The growing preference of consumers toward functional chewing gums owing to their associated benefits, such as keeping teeth clean and fresh breath, among others, is driving the market.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The usage of low-calorie plant-based sweeteners stevia and xylitol, is boosting the demand for sugar-free chewing gums in the market
