Market Trends of brazil chocolate Industry
The introduction of healthy variants like sugar-free, clean-label, natural, and organic chocolate products across the country resulted in higher sales
- Brazil is one of the largest consumers and producers of chocolate in the world. Chocolates remain the most consumed confectionery in the country. In 2022, 75% of the Brazilian population consumed chocolate, and 35% of Brazilian people consumed chocolate regularly over any other food or drink.
- When making purchases, a variety of customer sectors look for high-quality labels like organic production, ethical production (like Fairtrade), sustainable sourcing, and Rainforest.;
- Economic factors are a significant attribute influencing chocolate buying behaviors among consumers in Brazil. Consumer demand for indulgence and reasonably priced luxury is still very high. Chocolate manufacturers in the country are offering chocolates at low, mid, and high-range prices as per consumer preferences.
- In Brazil, the consumption of chocolate is generally viewed from a health perspective with a mix of opinions. While chocolate is a popular treat enjoyed by many, there are considerations regarding its health benefits.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Major manufacturers are avoiding the use of artificial flavors, preservatives, or sweeteners to cater to a larger market
